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Do you look at your social media engagement?

Are you seeing some posts getting likes and comments while others get nothing?

What if I told you it doesn’t matter as much as you may think?

Everyone is curious about specific numbers, such as a person’s number of followers. You may look at someone on Instagram, and they have 60,000 followers – but what does that mean?

Perhaps that person purchased followers just to look bigger than they are. Did they spend much time following and unfollowing to gain potential followers? If either of these things is true, then their followers may not truly be engaged with their account. These two practices can be detrimental to your account, as the algorithms know what you are doing.

Are you an influencer:

Instagram Engagement = Likes + Comments / Followers (this creates a percentage to determine your influence)

If your business is a social media influencer, then yes, your engagement and metrics matter. You must show potential advertisers how many people their product or service will reach.

However, this metric is not as essential as a small business.

How many followers do you have?

Whether you have 250 or 25,000 followers, you want the right people to see your content and ultimately decide to do business with you or remain a raving fan of your business.

It makes very little difference how many followers you have and how many likes you receive on any given day. What does matter is that you are sharing content that resonates with your ideal clients and your potential ideal clients?

When you are sharing on social media, you are also helping your website’s search engine optimisation (SEO). SEO should be part of your overall marketing efforts.

Throw out the old marketing funnel and realise that visibility online is the most important thing you can achieve. The more content you share, the more chances you have to be seen.

Have you ever looked at your social media metrics? It is not always a good news story, as many business accounts’ reach is quite low. This metric can discourage you from posting, giving you even fewer eyes on your business.

The fastest way to combat reach and grow your followers is to run paid advertising.

Depending on your business, you may not need to run paid ads all the time, but it is a great way to extend your reach and grow your followers at any given time.

Don’t ignore social media

It is important to realise that social media produces results even if your engagement is low. You don’t need someone to click or comment on your post to be seen on social media.

Anyone who says they get no business from social media is doing it wrong. It is essential to your online exposure as a business and will always contribute to your success.

Remember: When someone is curious about doing business with you, they are likely to look at your website and social media presence. Then based on their own preconceptions, they may make a decision to do business with you or not. If you are ignoring your social media, then you may just happen to lose a potential customer.

Do you need help with your social media? Speak to Kelly @ My Sassy Business.

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