by kelly@mysassybusiness.com | Jan 30, 2023 | Blog, Content Marketing, Google Ads, Marketing, SEO, Small Business, Social Media
Digital marketing uses channels like search engines, social media, email, and websites to promote your product or service. The power of digital marketing is here today to maximise your online presence. It has become an essential part of any business’s... 
by kelly@mysassybusiness.com | Jan 23, 2023 | Blog, Content Marketing, Marketing, SEO, Small Business, Social Media
If you are still unsure about using social media for your small business, you are missing out on a valuable marketing tool. There are more than 15 advantages of social media marketing, but here are some for you to consider. Social media MUST be part of your... 
by kelly@mysassybusiness.com | Jan 16, 2023 | Blog, Content Marketing, Google Ads, Marketing, SEO, Small Business, Social Media
As a small business owner, you should always work to provide your customers with a great experience. As part of this incredible experience, you must include excellent customer service. Purchasing decisions are no longer based on traditional factors like price... 
by kelly@mysassybusiness.com | Jan 9, 2023 | Blog, Content Marketing, Marketing, Small Business, Social Media
From small businesses to big businesses, many will be running events in 2023. This may be a one-off event or an event series like a workshop; either way, you may need to produce a marketing plan. Marketing for an event is not something to be taken lightly unless... 
by kelly@mysassybusiness.com | Dec 5, 2022 | Blog, Content Marketing, Marketing, SEO, Small Business
Are you writing regular blogs/articles for your business? Do you want to improve these blogs and help optimise your website in the search results? Are you planning to start writing to improve your business’s ability to be found online? Do you know what... 
by kelly@mysassybusiness.com | Nov 21, 2022 | Blog, Content Marketing, Marketing, Small Business, Social Media
Instagram stories provide the perfect place for you to share videos, announcements and much more. Quite often, I find myself looking at stories rather than looking at the Instagram feed. Have you been doing the same? Facebook has the same feature, although it is not... 
by kelly@mysassybusiness.com | Nov 7, 2022 | Blog, Content Marketing, Marketing, Small Business
A traditional marketing funnel visualises the path a potential customer takes when they can potentially do business with you. It runs from awareness through to action, and the customer hopefully becomes a future raving fan. Awareness – Engagement –... 
by kelly@mysassybusiness.com | Oct 31, 2022 | Blog, Content Marketing, Marketing, SEO, Small Business
Did you know that the average life of a website is only two years? This means that you need to constantly review your website and ensure that it is the best representation of your business. For example: if your website is older than two years, it may cost you new... 
by kelly@mysassybusiness.com | Oct 10, 2022 | Blog, Content Marketing, Marketing, Small Business
Your home page or website’s main page will generally receive the most traffic. When you look at your Google Analytics, you will typically see that it gets the most hits compared to the other pages of your website. So, is your website home page optimised? Your... 
by kelly@mysassybusiness.com | Sep 26, 2022 | Blog, Content Marketing, Marketing, SEO
SEO – Search Engine Optimisation. It refers to techniques that help your website rank higher on search engine results pages (SERPs) within the organic results. SERP – Search Engine Results Page. Refers to both the paid ads (Google Ads) and the organic... 
