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Articles

Topics include small business, SEO, content marketing and social media for Australian business.

How referrers can help you predict the future

How referrers can help you predict the future

How many people refer business to you? Referrers defined – To direct to a source for help or information. For small businesses to have a consistent rate of ongoing success, they need to have a vast community of supporters. What is a community of supporters? Regular...

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Newsletters – dust off and refresh your strategy today

Newsletters – dust off and refresh your strategy today

When it comes to marketing, newsletters remain a valuable tool for all businesses. It remains one of the most effective ways to communicate with your existing clients, prospects and old clients.  Whether you are a retail, wholesale, trade, B2B or B2C, email marketing...

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How to optimise your landing pages

How to optimise your landing pages

When running an ad for your business, you want to send people to a landing page that makes them take action. In nature - A flower ensures that it can attract pollinators by using scented or visual cues. What cues do people get after they click on your ad? Is it going...

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Outreach is essential on Social Media

Outreach is essential on Social Media

How long have you been using social media for your small business? How many changes have you seen over the years? Chronological feedGreat reach to no reachGreat engagement to no engagementPost 3 times each day to post dailyPaid advertising is not needed, now to paid...

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Marketing during a downturn

Marketing during a downturn

There is plenty of commentary in the media and the use of words that can make us all shiver a little like economic uncertainty, recession, downturn and more. Consciously and unconsciously, we change what we do, personally and in business, with our money. One of the...

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Do you need more inbound leads

Do you need more inbound leads

How to get more Inbound Leads – Marketing is never an easy task; there is no one size fits all approach. A smart digital marketer creates a different approach for each and every client they have.

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Is it content marketing or copywriting?

Is it content marketing or copywriting?

It is essential to understand that all writing is not equal, and both content writing and content writing call for a different set of skills. While they may sound similar, they are two very different strategies for your business. So how do you know if it is content...

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Are you using customer-focused marketing?

Are you using customer-focused marketing?

It seems odd that consumers tend to trust influencers, friends, and celebrities more than a business itself.  Influencer marketing continues to be a popular choice for many brands to get in front of the influencer's loyal followers. Friends and family tend to offer us...

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How to add Value with Social Media

How to add Value with Social Media

How to add value with social media – Love it or hate it, social media for both business and personal accounts are here to stay. Brands both BIG and small are regularly using social media to enhance their true and perceived value direct to their clients.

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How much does SEO Cost?

How much does SEO Cost?

How much does SEO Cost – Just like any other product or service SEO comes in many different variations and prices! When it comes to deciding what SEO provider to go with you need to take into account the things that matter to you and to your business.

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