Articles
Topics include small business, SEO, content marketing and social media for Australian business.
Marketing mistakes to avoid: common pitfalls and how to overcome them in your small business
Marketing is a crucial part of growing any small business. However, it's easy to make marketing mistakes. In this blog post, we'll explore some common marketing mistakes to avoid and provide tips on overcoming them in your small business. Not Defining Your Target...
Creating a winning marketing strategy: A guide for small business owners
Starting a small business can be a thrilling experience, but it can also be challenging. One of the biggest obstacles small businesses face is attracting and retaining customers. However, with the right marketing strategy, small businesses can increase their brand...
The Future of Digital Marketing: Emerging Trends and Technologies to Watch
Digital marketing is an ever-evolving field with emerging new trends and technologies. As technology advances, businesses must stay informed and adapt to these changes to remain competitive. In this blog post, we'll look at some of the emerging trends and technologies...
Navigating the algorithm: strategies for boosting your social media posts
Social media algorithms can be a challenging aspect of marketing on these platforms. The algorithms determine which posts are shown to users and in what order, making it essential for businesses to understand how they work to maximise their reach and engagement. This...
Maximising local SEO for small businesses
Local SEO is crucial to small businesses' search engine optimisation (SEO). With most consumers searching for local businesses online, having a solid online presence is essential for driving foot traffic and increasing sales. Let's explore how small businesses can...
The evolution of social media: A look at the past, present, and future
The evolution of social media has been a remarkable journey, from the early days of basic online forums to today's highly sophisticated and integrated platforms. Social media has changed how we communicate, interact, and consume information in just a few decades. In...
Maximising your reach: Social media strategies for small business
Social media has become an essential tool for businesses of all sizes. Still, for small businesses, it can be necessary to reach new customers and build a solid online presence. With so many different platforms, knowing where to start and how to make the most of your...
How to measure the ROI of your social media marketing efforts.
Measuring your social media marketing efforts' return on investment (ROI) can be challenging. Still, it is essential to understand the effectiveness of your strategies and make decisions about the data. Methods to use Set clear goals: Before measuring the ROI of your...
Maximising your online presence: The power of digital marketing
Digital marketing uses channels like search engines, social media, email, and websites to promote your product or service. The power of digital marketing is here today to maximise your online presence. It has become an essential part of any business's overall...
15 advantages of social media marketing
If you are still unsure about using social media for your small business, you are missing out on a valuable marketing tool. There are more than 15 advantages of social media marketing, but here are some for you to consider. Social media MUST be part of your...
Customer experience vs. customer service
As a small business owner, you should always work to provide your customers with a great experience. As part of this incredible experience, you must include excellent customer service. Purchasing decisions are no longer based on traditional factors like price...
Are you planning an event in 2023
From small businesses to big businesses, many will be running events in 2023. This may be a one-off event or an event series like a workshop; either way, you may need to produce a marketing plan. Marketing for an event is not something to be taken lightly unless...
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