Articles
Topics include small business, SEO, content marketing and social media for Australian business.
Maximising your online presence: The power of digital marketing
Digital marketing uses channels like search engines, social media, email, and websites to promote your product or service. The power of digital marketing is here today to maximise your online presence. It has become an essential part of any business's overall...
15 advantages of social media marketing
If you are still unsure about using social media for your small business, you are missing out on a valuable marketing tool. There are more than 15 advantages of social media marketing, but here are some for you to consider. Social media MUST be part of your...
Customer experience vs. customer service
As a small business owner, you should always work to provide your customers with a great experience. As part of this incredible experience, you must include excellent customer service. Purchasing decisions are no longer based on traditional factors like price...
Are you planning an event in 2023
From small businesses to big businesses, many will be running events in 2023. This may be a one-off event or an event series like a workshop; either way, you may need to produce a marketing plan. Marketing for an event is not something to be taken lightly unless...
How to write a blog
Are you writing regular blogs/articles for your business? Do you want to improve these blogs and help optimise your website in the search results? Are you planning to start writing to improve your business's ability to be found online? Do you know what your...
Bidding on your brand
If you are running Google Ads - are you bidding on your brand? This is an important question because if you are not, chances are that your competitors are! You must protect your brand, and Google ads are just one tool that allows you to protect your brand. You...
Why you should use Instagram stories
Why you should use Instagram Stories – Instagram stories give you a way to capture and add immediate value direct to your followers.
Measuring Social Media Engagement
Measuring Social Media Engagement – Instagram Engagement = Likes + Comments / Followers (this creates a percentage to determine your influence)
Have you moved beyond the traditional marketing funnel?
A traditional marketing funnel visualises the path a potential customer takes when they can potentially do business with you. It runs from awareness through to action, and the customer hopefully becomes a future raving fan. Awareness - Engagement - Discovery - Action...
10 Reasons why your website is hurting you
Did you know that the average life of a website is only two years? This means that you need to constantly review your website and ensure that it is the best representation of your business. For example: if your website is older than two years, it may cost you new...
Do you have an optimised strategy for Instagram?
Reach is not great on social media and seems to worsen weekly. However, you can always make improvements. Beyond just having organic posts, you should also be running paid ads from time to time or consistently, depending on your business. Is it time you brushed up on...
Should I outsource my Google Ads management
Should I outsource my Google Ads management – There is no one size fits all approach, you need to do what works for your business. Read through some of the tips in this blog and decide is outsourcing Google Ads will help to get you the results you are looking for.
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