by kelly@mysassybusiness.com | Jan 30, 2023 | Blog, Content Marketing, Google Ads, Marketing, SEO, Small Business, Social Media
Digital marketing uses channels like search engines, social media, email, and websites to promote your product or service. The power of digital marketing is here today to maximise your online presence. It has become an essential part of any business’s... 
by kelly@mysassybusiness.com | Jan 23, 2023 | Blog, Content Marketing, Marketing, SEO, Small Business, Social Media
If you are still unsure about using social media for your small business, you are missing out on a valuable marketing tool. There are more than 15 advantages of social media marketing, but here are some for you to consider. Social media MUST be part of your... 
by kelly@mysassybusiness.com | Jan 16, 2023 | Blog, Content Marketing, Google Ads, Marketing, SEO, Small Business, Social Media
As a small business owner, you should always work to provide your customers with a great experience. As part of this incredible experience, you must include excellent customer service. Purchasing decisions are no longer based on traditional factors like price... 
by kelly@mysassybusiness.com | Jan 9, 2023 | Blog, Content Marketing, Marketing, Small Business, Social Media
From small businesses to big businesses, many will be running events in 2023. This may be a one-off event or an event series like a workshop; either way, you may need to produce a marketing plan. Marketing for an event is not something to be taken lightly unless... 
by kelly@mysassybusiness.com | Nov 21, 2022 | Blog, Content Marketing, Marketing, Small Business, Social Media
Instagram stories provide the perfect place for you to share videos, announcements and much more. Quite often, I find myself looking at stories rather than looking at the Instagram feed. Have you been doing the same? Facebook has the same feature, although it is not... 
by kelly@mysassybusiness.com | Nov 14, 2022 | Blog, Marketing, Small Business, Social Media
Do you look at your social media engagement? Are you seeing some posts getting likes and comments while others get nothing? What if I told you it doesn’t matter as much as you may think? Everyone is curious about specific numbers, such as a person’s number... 
by kelly@mysassybusiness.com | Oct 24, 2022 | Blog, Marketing, SEO, Small Business, Social Media
Reach is not great on social media and seems to worsen weekly. However, you can always make improvements. Beyond just having organic posts, you should also be running paid ads from time to time or consistently, depending on your business. Is it time you brushed up on... 
by kelly@mysassybusiness.com | Oct 4, 2022 | Blog, Social Media
Is there a magical day or time to post on social media for your business? The simple answer is no. However, you should ensure that you post on the days/times your ideal clients will likely be online. You must ensure that you post regularly to increase your chances of... 
by kelly@mysassybusiness.com | Sep 19, 2022 | Blog, Marketing, Small Business, Social Media
How many people refer business to you? Referrers defined – To direct to a source for help or information. For small businesses to have a consistent rate of ongoing success, they need to have a vast community of supporters. What is a community of supporters? Regular... 
by kelly@mysassybusiness.com | Sep 5, 2022 | Blog, Google Ads, Marketing, Social Media
When running an ad for your business, you want to send people to a landing page that makes them take action. In nature – A flower ensures that it can attract pollinators by using scented or visual cues. What cues do people get after they click on your ad? Is it... 
