by kelly@mysassybusiness.com | May 29, 2023 | Content Marketing, Google Ads, Marketing, SEO, Small Business, Social Media
In today’s competitive business landscape, small businesses face numerous challenges when establishing and growing their brand’s visibility. However, with the right strategies and a well-executed marketing plan, small businesses can effectively compete... 
by kelly@mysassybusiness.com | May 22, 2023 | Blog, Google Ads, Marketing, Small Business
As a small business owner in Australia, you know how challenging it can be to get your brand noticed in a crowded marketplace. With so many competitors vying for your potential customers’ attention, finding effective ways to get your message out there is... 
by kelly@mysassybusiness.com | May 1, 2023 | Content Marketing, Google Ads, Marketing, SEO, Small Business, Social Media
Personalisation is the process of tailoring content, offers, and experiences to customers’ individual preferences. Personalisation has become a crucial aspect of digital marketing in the digital age. Businesses can gain valuable insights into their... 
by kelly@mysassybusiness.com | Apr 17, 2023 | Google Ads, Marketing, Small Business
Google Ads, formerly Google AdWords, is one of the most effective ways to advertise your business online. With millions of users searching for products and services daily, Google Ads offers a platform for businesses to reach their target audience and drive more... 
by kelly@mysassybusiness.com | Apr 11, 2023 | Content Marketing, Google Ads, Marketing, SEO, Small Business, Social Media
Marketing is an essential component of any successful business. It helps businesses promote their products and services to potential customers, increase brand awareness, and, ultimately, drive sales. However, it’s not enough to engage in marketing activities... 
by kelly@mysassybusiness.com | Jan 30, 2023 | Blog, Content Marketing, Google Ads, Marketing, SEO, Small Business, Social Media
Digital marketing uses channels like search engines, social media, email, and websites to promote your product or service. The power of digital marketing is here today to maximise your online presence. It has become an essential part of any business’s... 
by kelly@mysassybusiness.com | Jan 16, 2023 | Blog, Content Marketing, Google Ads, Marketing, SEO, Small Business, Social Media
As a small business owner, you should always work to provide your customers with a great experience. As part of this incredible experience, you must include excellent customer service. Purchasing decisions are no longer based on traditional factors like price... 
by kelly@mysassybusiness.com | Nov 28, 2022 | Blog, Google Ads, Marketing, SEO, Small Business
If you are running Google Ads – are you bidding on your brand? This is an important question because if you are not, chances are that your competitors are! You must protect your brand, and Google ads are just one tool that allows you to protect your brand. You... 
by kelly@mysassybusiness.com | Oct 17, 2022 | Blog, Google Ads, Marketing, Small Business
It is important to realise that there is no one size fits all approach. Some businesses have the time and bandwidth to look after their Google Ads management and are happy with their results. Other businesses see that their time is better spent focussing on what... 
by kelly@mysassybusiness.com | Sep 5, 2022 | Blog, Google Ads, Marketing, Social Media
When running an ad for your business, you want to send people to a landing page that makes them take action. In nature – A flower ensures that it can attract pollinators by using scented or visual cues. What cues do people get after they click on your ad? Is it... 
