Do you need to get back your small business mojo?
As we all know, small business is hard work, and regardless of the size of your small business keeping your chin up (mojo) can be difficult.
Mojo = Magic, charm, influence
When you first started your small business, you were excited and dreamy about the future. You longed to be busy, successful, well known or any number of other things. Dreaming of working for yourself and being the master of your destiny seemed easy.
Time, however, has changed this level of magic, charm, influence and optimism.
Each day is a struggle, and these struggles are real. When your business mojo is lacking, it will be reflected in every aspect of your life, and you may find that your home life and relationships are also suffering.
Potential Problems
Clients / customers
- You are struggling to find clients
- You are struggling to find the right clients
Love them or hate them; every business needs them. Where do you find them, and where do you find the ones you want and need. You need a strategy that aligns with your small business goals and one that gets you in front of your ideal clients.
Workload
- You are struggling to get all the work done, as you are too busy
- Both you and your clients are frustrated
Too much work can take its toll on any business, particularly its people. Suddenly, you are just chasing your tail every day, perhaps making silly errors. Is your cash flow out of alignment as your clients don’t pay on time, and you still don’t have time to chase them. You may be working 6 or 7 days and not finding time to rejuvenate your batteries.
Push the stop button and look at your business overall. Figure out one thing at a time that will make your business work better. Look at outsourcing, more staff, administration, clients and more to see where you can improve your processes.
Mindset and wellbeing
- You are struggling to get out of bed each day.
This is the ultimate loss of mojo as you are the business owner.
If you are a solo operator, you are the only one doing everything; your business’s survival is 100% reliant on you. Or, if you have staff, they are also dependent upon you and need to know that you are 100% in the game, or they may start to look elsewhere.
Find your motivation – why did you start your business in the first place? Find the answer to this and remember the why to again focus on where you should be. Getting back your love for your business usually starts with finding the passion you had on day one for your small business.
Cashflow
- You are worried about cash flow.
Cash flow is one of those things that affect all businesses, large or small.
There is rarely too much cash, and you are stressed about what to do with all your money. Instead, there is usually not enough available at the correct times. You can learn how to better manage this in your small business so that it is not a problem in the future.
Staff
- You are worried about getting enough staff
- You are concerned about keeping your team busy
Good staff are hard to find, so you need to have a strategy or change your business model.
Perhaps having staff and making your business bigger and bigger is not for you. Not everyone is cut out for owning a company with lots of staff. I have spoken to many a business owner that once employed 15 people. They reach a point where they don’t want the hassle of constantly finding work and managing all those people. So they inevitably cut their business back to just themselves or just a few staff.
Revisit your growth strategy and look at how you find staff, improve these areas and have a plan in place for how you are going to find and retain staff
Over it all
- You are entirely sick of doing what you are doing
Moving forward – You must decide if your business is what you want. If you are running a small business and you hate every minute of whatever you are doing, you must make a change. Build an exit strategy and plan to make the change; you don’t need to remain unhappy in your business.
Finally, if you have figured out what is dragging down your mojo, you can work towards a solution. Don’t let yourself be dragged down for too long, or you will experience more than just your lack of mojo. Your health can be affected physically and mentally if you are stressed and unhappy for too long.
If you are looking to create a marketing strategy, get in touch – with Kelly @ My Sassy Business.
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