15 Ways you may be losing sales in your small business
How is your small business travelling at the moment?
Are you continuing to do the same things and expecting a different result?
There are many businesses that:
- Get enquiries but throw away the close of the sale
- Answer the phone with no strategy to close a sale
- Spend money getting an enquiry and still lose the sale
- Don’t spend any time, money or energy creating an inbound marketing strategy to grow their business
What can you do today to fix this?
Map the journey – What is the journey people go on to find your business and make that initial enquiry?
Count the cost – How many people do you speak to before getting one conversion. 1 in 5 converts or 1 in 10 convert
Qualify your leads – Are your leads genuine, or are they wasting your time? If they are wasting your time, how can you get rid of the time-wasters?
Who needs you – What types of people need what you have? Are you looking where these people are?
Complete package – Are you offing a complete package or just part of a package? How can you improve your packaged offering?
Dangle a carrot – Do you have an irresistible offer to get people interested so that you can then on-sell more and more?
Plan – Your sales process should have a plan, don’t just wing it; take control and lead your enquiry to buy.
Listen – Have you listened to your inquiries’ pain points, and have you illustrated how you are going to fix them.
Quotes – If you are a business that has to supply written quotes, are you leading the receiver of these quotes toward signing on the dotted line. You still need to answer all your potential client needs, not just throw a price and hope for the best.
Show your passion – Get across the message of your love for what you do and how this passion will shine across after they spend money with you.
Educate your enquirer – Inform the buyer how their life will be improved and how their pain will be gone once they choose you.
Help first – The best salespeople are helpful and offer the complete solution from listening through to solving.
Handle objections – how well you can handle objections will show your potential client many things; you are, after all, trying to solve their pain points.
Over the phone – Does your personality and all of the above points come across when you are on the phone?
Follow up – Do you follow up, and if so, how many times? In some industries, you may need to follow up five times or more.
How many of these tips can you improve today to prevent losing sales in the future?
Do you need leads
If you are reading this blog and saying well, this is all well and good, but I need leads!!!
How are you exposing your business to potential clients so that you can use your sales techniques to convert them to customers?
Are you using an inbound marketing strategy?
Could you market your business with SEO, Google Ads, Social Media and more so that more of your ideal clients have an opportunity to find you?
Contact Kelly @ My Sassy Business to discuss your inbound marketing needs.
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