Why your blog has no subscribers
Regular and consistent blogging remains the best content creation strategy you can have. Done well you will see:
- An increase in traffic to your website
- Better performing SEO
- Lead generation
- Increased internal linking
- Potential for backlinks
- Visitors spend more time on your website
- Visitors view more pages of your website
- Your content shared with other platforms
- A growing email list
Potentially when you started your blog you didn’t think you needed to have people subscribe. Perhaps you were just using your blog as a way to generate content and inform visitors that came to your website. Is this why your blog has no subscribers? Or does your blog need a little more work so that people want to subscribe? Whatever the reason you can always make improvements with your business.
Blogging
Blogging is hard work – You need great titles, great content and consistency with your posts. However, once you get into a rhythm it forms part of the content strategy for your business. 
Let discuss lead generation
Ideally, you want people to subscribe to your blog and enjoy reading your content on a regular basis. It is important that you realise a blog can be a great addition to any type of website or it can be a stand-alone blog.
Email marketing remains one of the best ways to generate a return on investment. Studies show that on average this is $44 for every $1 spent. The simple fact is that people on your email subscriber list will spend more!
The reason for this success is that subscribers are invested in you, they want to know what is happening and they want to stay up to date. Now approximately 90% of internet users have an email account. Of this 90%, nearly everyone checks their emails daily. Plus almost everyone prefers to be communicated to via email.
Results = Email marketing works
What next
You need to utilise an email service – Campaign Monitor, MailChimp, AWeber, or a similar one that will suit your needs. Do your research and sign up – At My Sassy Business, we use Campaign Monitor. Utilising these services allows you to see who opens, who clicks, who subscribes and unsubscribes.
On your website
Depending on your website there are various ways to add a form for people to subscribe. You may have your forms built-in and they will be coded to speak to your email service. Then you can place the form throughout your website as:
- Pop-ups
- Dropdown
- Side panel
- Contact form
- Home page
- A sticky bar at the top of your website
- Visual call to action
Know that the less information you require to subscribe, the more likely you are to get subscribers. Remember the most important piece of information is their email address! By creating opt-in forms in different looks and feels throughout your website you have the potential to gain interest at different times. Not everyone is the same and they may need a different reason to subscribe.
Using an incentive
This has become very popular over the years. E-commerce tends to offer a discount as an incentive for people to subscribe. Other business may offer an ebook as their value offer to subscribe.
Now your subscribers have a reason to see what else you may offer in the future and a reason to stay subscribed.
Consider that you may need to regularly review your opt-in forms as they may not be working to their full potential. Keep testing until you find a look and feel that works well.
Conclusion
Naturally every website and business will have different results. There are many reasons people subscribe and subsequently unsubscribe or remain dedicated long term clients. If you are producing a blog but not using it to build an email list – start today.
If you need help making this work – contact Kelly @ My Sassy Business
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