Has your Google Ads campaign failed?
Google Ads is a product you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
The product enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is primarily focused on keywords.
Back in 2019 Google Adwords rebranded to Google Ads.
- How do you feel about Google Ads?
- Have you used Google Ads?
- Did you make any of the mistakes below?
- Did you realise that it is not that easy to look after yourself?
Please don’t throw your last marketing dollar or all your marketing dollars at Google Ads; it should be part of your overall marketing plan.
Google Ads can never be considered a cureall to your business; it can be a part of the solution. Make sure you never put all your eggs in the Google Ads basket alone.
Remember that Google Ads may not work for all businesses, unfortunately, there are no guarantees.
- Not having a good understanding of Google Ads
- Not having a clear goal and defined for the ads
- Not grouping your keywords correctly
- Not tracking your goals
- Not tracking your goals correctly
- Not bidding on the right keywords and their matches
- Not using negative keywords
- Not trusting Google’s numbers over your creativity
- Your landing pages are terrible or non-existent
- You are not bidding on your brand
- Not testing different ads for comparison value
- Not reviewing your competitor ads in the same space
- Expecting more from your budget than is reasonable
Common ways to succeed
- Research your market and search demand for your products/services
- Understand Google’s free tools and use them correctly
- Do your maths and know what you can afford to spend if your campaign is a failure
- Don’t spend more than you can afford
- Replicate successful ads
- Spy on your competitors’ terms and compare them in your research.
- Make sure your ad is compelling to people
- Make sure your ad attracts the right people
- Make sure your ad is specific
- Have a fantastic landing page once someone clicks on your ad
- Make sure your landing page shows your USP (unique selling proposition) so people will be glad they clicked
- Have an irresistible, valuable and believable offer once people click with a call to action
- Have a conversion tracking code
- Know and customise your Google settings rather than just using the default settings
- Use phrase and exact match key terms as well as broad for better click-through results.
- Optimise your ads, bids and landing pages to generate ongoing success.
Google ads take a considerable amount of work and education, plus it takes ongoing management.
Outsourcing your Google Ads to a professional who constantly grows their knowledge will help to ensure you achieve the results you are looking for.