Why you need direct relationships with your customers!
Do you already have direct relationships with your customers?
Do people see value in the relationship they have with your business?
How does your relationship make them feel? Valued as a customer/client!
When people are able to see value in the relationship they have with you they are more likely to buy more, share more, refer more and engage more.
We all want more, don’t we!
What more sharing and engaging means is that you also have a direct line of feedback.
This direct line allows you to:
- Better curate future content
- Source products/services your customers/clients are looking for
- Provide contact exchanges via the notification of new items back-in-stock items
- Offer value or a coupon as part of your communication
- Invite people to be part of an exclusive loyalty program
- Invite people to be part of an exclusive group
- Keep the lines of communication open
Collecting information
As business owners, we are all looking to collect information to be able to stay in touch with our customers/clients.
When you are given peoples details to stay in touch it is important that you communicate the ability to opt-out at any time. Remember we are all cautious when it comes to handing over our details.
Communicate in a meaningful way:
- Be clear with your privacy policies
- Tell people why you would like their info
- Remind people how they can stay in touch with you so that works best for them
- Portray the person that you are behind the business so that it feels comfortable
Using information
Now that you have the privilege of having peoples information in its various forms – how are you going to use it!
Better curate future content – By having an open line of communication you can see which content your audience enjoys and will want more of.
Source products/services your customers/clients are looking for – Eg: If you have a Shopify store you can see the searches that people do on your website. What are they searching for, can you add it to your lineup of products?
Provide contact exchanges via the notification of new items back in stock items – Items that sell out quickly usually will have people who want more. If they are on your contact list you can tell them when items are back in stock.
Offer value or a coupon as part of your communication – Haven’t seen you in a while, leave a review, etc.
Invite people to be part of an exclusive loyalty program – Would a loyalty program work for your business? How will this benefit both you as a business owner and your customers?
Invite people to be part of an exclusive group – Many B2C and B2B offer the option to be part of a group either via their website or via Facebook groups.
Keep the lines of communication open – Social Media, Email news and more are all great ways to share and ask for communication from your community.
So now that you know why you need direct relationships with your customers…
What are you going to do about it?
If you need help with any or all of these items, contact Kelly @ My Sassy Business.
