Why referrals are the secret ingredient

Definition: Referral – an act of referring someone or something for consultation, review, or further action.

It is no secret that getting referral clients is a great way to generate more business.

The question is – How do you get a consistent flow of good referrals to your business? And – Why do these referrals become a secret ingredient to your success in business?

Driving traffic to your business

This can and should be done in many ways; you never want to just rely on one source for your new clients.

  • Website
  • SEO
  • Social Media
  • Directories
  • Local
  • Referrals
  • Online advertising
  • And any other way that makes sense and works for your business

Teach people how to refer

It is rare that referrals will just magically happen for your business. You will have clients that are good at referrals. However, for the most part, referring is not something that everyone can naturally do with ease.

  • Ask for referrals
  • Create a program for referrals
  • Always thank your referrals
  • Given a very high level of value
  • Provide a commission for referrals
  • Educate your potential referrers on your products and services
  • Create a special landing page for referral clients
  • Be awesome and remind your clients why you are so special
  • Inspire confidence (75% of my business is referral business)
  • Give referrals yourself – Often
  • Provide a template to people of how they can refer business to you
  • Provide valuable content (eg.blogs) that are easy to share and be used by other people.

Referring people is not something that everyone feels comfortable doing. It is, however, something that can be learned and passed on. It is also something that can come in many ways.

  • Case studies
  • Galleries of work
  • Testimonials
  • Videos
  • Social Media

It is vital that referrals become part of your everyday. Don’t wait until your leads dry up, gaining referrals should be part of your daily and ongoing marketing plan. Do you have a plan or do you need help creating one – Speak to Kelly 

Why referrals are the secret ingredient

  • Usually free
  • Often well qualified
  • Ready to do business
  • Already understand how you can help
  • Have the potential to create more referrals
  • They can grow your business exponentially
  • Will have people seeking out your business

When did you last receive a referral?

When did you last give a referral?

Make sure you actively give referrals so that you can also actively receive referrals too.

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