Why Referrals are the Secret Ingredient

Why referrals are the secret ingredient

Definition: Referral – an act of referring someone or something for consultation, review, or further action.

It is no secret that getting referral clients is a great way to generate more business.

The question is – How do you get a consistent flow of good referrals to your business? And – Why do these referrals become a secret ingredient to your success in business?

Driving traffic to your business

This can and should be done in many ways; you never want to just rely on one source for your new clients.

Website
SEO
Social Media
Directories
Local
Referrals
Online advertising
And any other way that makes sense and works for your business

Teach people how to refer

It is rare that referrals will just magically happen for your business. You will have clients that are good at referrals. However, for the most part, referring is not something that everyone can naturally do with ease.

Ask for referrals
Create a program for referrals
Always thank your referrals
Given a very high level of value
Provide a commission for referrals
Educate your potential referrers on your products and services
Create a special landing page for referral clients
Be awesome and remind your clients why you are so special
Inspire confidence (75% of my business is referral business)
Give referrals yourself – Often
Provide a template to people of how they can refer business to you
Provide valuable content (eg.blogs) that are easy to share and be used by other people.

Referring people is not something that everyone feels comfortable doing. It is, however, something that can be learned and passed on. It is also something that can come in many ways.

Case studies
Galleries of work
Testimonials
Videos
Social Media

It is vital that referrals become part of your everyday. Don’t wait until your leads dry up, gaining referrals should be part of your daily and ongoing marketing plan. Do you have a plan or do you need help creating one – Speak to Kelly