What is Reputation Marketing?

Reputation Marketing Definition – The reputation-marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium, a brand’s reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.

So now that you know what it is – how do you achieve it?

It is important to state that this is not just for big business and it is probably more important for small business. Social online interaction is important; consumers want to feel that they are a part of your success or failure.

For example, one bad review, when you have hundreds of thousands is nothing. However, if you only have 10 reviews and one of them is bad – it really stands out.

Build Trust

Online reviewsFor people to do business with you, they generally want to be able to trust you. Trust is a key part of the purchasing process, as we want to feel comfortable when we are parting with our money.

When choosing which company to work with/buy from most of us search online. Consciously or subconsciously we check off certain things in our mind. The look of a website, the feeling it gives us, the answers to our questions and budget constraints.

Usually, we look at a businesses website, social accounts, read reviews etc. and may ask friends or social accounts for recommendations. The more we are planning to spend, the more research we often do.

Scammers or Over Promisers

At the same time as we are trying to find businesses that we feel confident to use there are a whole lot of scammers. The scammers are the ones who email you and call you directly to offer some form of magic. They tell you your website or social accounts have issues and they are the serendipitous solution.

These scammers make you doubt your current providers and use language that makes them seem to be more appealing. Be warned, they are just trying to take your money and they will not achieve anything for your business.

Tell me in the comments

  • What do you look for in a business?
  • Have you been tempted by a scam?

Best choice

What is reputation marketingGoogle will choose to display you when they perceive you as being the best choice for the search results.

So when people are searching does your website give the answers and do you have positive reviews in place? This is important for local, national and international business alike.

In their help centre – “Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.”

Google also states that showing your seller rating in your text ads can increase the CTR of your ads by up to 10 per cent.

Facebook is in the process of testing if they show average review ratings within your ads that you will get a better click-through.

Reviews are incredibly important for a local business looking for local customers – reviews are your reputation!

What is reputation marketing

How do you get more reviews?

  • Ask – yes it is that simple
  • Automate the process, using emails or specific software that asks for reviews
  • Try video testimonials from clients
  • When you have a review, share it on your social media and in newsletters
  • Have reviews and testimonials throughout your website, not just all in one spot


  • How does your business appear online?
  • Is your great reputation on display?
  • When did you last ask someone to provide you with a review?
  • Are you using your reviews to grow your business?

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