What is digital marketing?
Digital marketing covers both marketing and advertising.
One complements the other to ensure that your business gets to a great position online and tools like SEO (search engine optimisation) maintain that position long term.
Examples of digital marketing are: Social media, search engine optimisation (SEO), Pay per click advertising (PPC), Email marketing and more.
Why all the hype
For business owners today having a digital presence is essential. When people are looking for something they need they look online via various platforms like Google and social media.
The majority of people do the bulk of their research and shopping online for both products and for services. It is the perfect place for research to find a business that has what you are looking for.
Unlike traditional marketing digital marketing gives you:
- Cost-effective solutions
- The same opportunities as larger businesses
- An ability to embrace multiple strategies at the same time
- Targeting your ideal clients directly with personalisation
Traditional marketing, such a letterbox drop, exists with the hope that your ideals clients will come across your brochure. Print can be very expensive and the results are not what they were before the internet.
You must move your business into the 21st century!
Price and performance
The price of digital marketing can be incredibly affordable. If it is paid digital advertising you get to control the budget and placement of your ad. Or if you choose email marketing you can be contacting your entire database directly for every little cost.
There is the opportunity for multiple campaigns at once:
- One to target new people who have not heard of you
- One for the sale of your product
- Another to generate followers
Whether you are a small micro-business or if you are employing lots of people you have the same cost-effective solutions to choose from.
Awareness and personalisation
When it comes to targetted marketing digital wins yet again. You can break your options down so that they match your businesses ideal clients demographics, interests and even buying behaviour.
If you are sending emails you can personalise them to suit each individual with segmented audiences. Plus you can personalise each email with details from your database.
Google Analytics and statistics
Google provides you with a free tool to measure where your website traffic is coming from. Organic traffic, paid traffic, direct traffic, social media traffic and more. Yes, it is all free!
Social Media will provide you with insights as to your traffic on social media. Yes, it is all free!
Email marketing has free and paid options and they all give you feedback on your E-marketing campaign performance.
Choose one or many
You can choose from a wide range of options and include one or all. Then it is time to create a strategy that makes sense for your business.
- Search Engine Optimisation (SEO)
- Google Ads (PPC)
- Content marketing
- Social media marketing
- Social media advertising
How will you be using digital marketing to grow your business and your online presence?
Do you need help with your digital marketing? Contact Kelly @ My Sassy Business.
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