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Is there a magical day or time to post on social media for your business?

  • The simple answer is no. However, you should ensure that you post on the days/times your ideal clients will likely be online.
  • You must ensure that you post regularly to increase your chances of being seen. And you MUST be consistent, so your followers know what to expect.
  • You need to ensure that you are not focussed on likes or comments. People are doing this less and less, but you want them to see what you share; that is the crucial part.

The best days remain a little different for every business. If you are going to outsource to a social media professional, they will consider your industry and business before providing a recommendation.

There are a few common areas that all businesses can work with to make their mark on social media.

Facebook

With 3 billion active users, Facebook is one busy platform. Even if you don’t use Facebook personally, it has another way to help for your business. Did you know your Facebook page can sometimes rank better than your website in Google Search results? We all want to ensure that we are doing everything possible to improve our SEO, and social media can help.

As business owners, we need to post meaningful content that is relevant to our followers. Remember that Facebook’s organic reach is lower than ever, so you need to ensure that you combine some paid advertising to compliment your organic posts.

The best days to post remain Sunday to Thursday. With Friday and Saturday the quieter days.

Instagram

The number of active users on Instagram has passed 1 billion.

Just like Facebook, it prioritises specific posts in your feed which tend to be the accounts you engage with. Instagram also shares more recommendations through your standard feed so you can see different businesses that may interest you.

If you want to see the accounts you follow in chronological order, click the Instagram logo at the top and choose following. However, this always reverts to the main feed when you exit.

The best days to post remain Sunday to Thursday. With Friday and Saturday the quieter days.

LinkedIn

Naturally, the people on LinkedIn are far more focussed on the weekdays as they try to forget about work on the weekends. Again the content may not appear in chronological order in your newsfeed, and there may be people you follow whose updates you don’t see.

Weekdays remain the best days to post, generally in the morning or mid-afternoon.

Linkedin is an excellent platform for many different types of businesses – Are you using Linkedin?

Outreach

Do you remember to engage on social media?

  • Are you going on Facebook and Instagram as your business and commenting, liking and following other businesses?
  • On Linkedin, are you increasing your connections?

Expanding the reach of your business is essential and social media provides this tool to expose your business to more and more people locally and worldwide.

If you would like to be consistent with your social media efforts and figure out what days to post on social media, contact Kelly @ My Sassy Business.

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