Google Ads, formerly Google AdWords, is one of the most effective ways to advertise your business online.

With millions of users searching for products and services daily, Google Ads offers a platform for businesses to reach their target audience and drive more traffic to their websites. However, creating a successful Google Ads campaign is not easy, and there are many features and settings that need to be considered to get the best results.

In this blog post, we’ll discuss the top 5 features you should utilise in your Google Ads campaign to make it more effective.

1. Keyword research and targeting

The first step in creating a successful Google Ads campaign is to conduct thorough keyword research.

You need to identify the keywords your target audience is searching for and use them in your ads. Use Google’s Keyword Planner tool to find relevant keywords for your business. Then, group your keywords into ad groups and create targeted ads for each group.

You can also use negative keywords to exclude irrelevant searches and save your ad budget. Negative keywords are keywords that you don’t want your ads to appear for. For example, if you’re selling luxury watches, you might want to exclude searches for “cheap watches” or “free watches” to ensure that your ads are only displayed to users likely to buy your products.

2. Ad copy and extensions

The ad copy is the text that appears in your ad and it needs to be concise, relevant, and appealing to the user. Ensure your ad copy includes your target keywords and highlights the benefits of your products or services.

Ad extensions are additional features that can be added to your ads to provide more information to users. There are several types of ad extensions, such as location extensions, call extensions, and site link extensions.

Ad extensions can help improve the visibility and performance of your ads, so it’s essential to utilise them.

3. Bidding strategies

Bidding is the process of setting how much you’re willing to pay for each click on your ad. Several bidding strategies are available in Google Ads, such as manual, automated, and target CPA. You must choose the bidding strategy that best suits your goals and budget.

If you’re starting with Google Ads, starting small is recommended to have more control over your ad spend. As you gather more data and insights about your campaigns, you can switch to automated bidding to optimise your bids based on your goals.

4. Remarketing

Remarketing is a powerful feature in Google Ads that allows you to target users who have interacted with your website or ads. With remarketing, you can create ads that are personalised and more relevant to users who have already shown interest in your products.

To set up remarketing, you must install a remarketing tag on your website and create a remarketing list in Google Ads. Then, you can create targeted ads for users on your remarketing list.

5. Performance tracking and optimisation

You need to track your performance regularly and adjust based on the data to get the best results from your Google Ads campaign.

Use Google Analytics to monitor your website traffic, conversions, and other metrics. This data will help you identify which keywords, ad groups, and ads are performing well and which need optimisation.

Optimisation involves changing your ads or campaigns to improve their performance. You can test different ad copy, bidding strategies, or landing pages to see which ones generate the best results. You can maximise your ROI and reach your business goals by continuously optimising your Google Ads campaigns.

In conclusion, Google Ads offers a powerful platform for businesses to advertise their products or services online. By utilising the top 5 features discussed in this blog post, you can create a more effective Google Ads campaign and drive more traffic to your website.

Do you need your Google Ads managed, or would you like to create a new Google Ads account?

Contact Kelly @ My Sassy Business

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