Social Media Marketing channels that work
- Are you confused about social media?
- Do you know which platforms you should be on?
- Is everyone telling you to get your business on social media?
- Do you still need convincing when it comes to social media?
If there is a yes from you for any or all of the above questions – keep reading.
Marketing
An essential part of owning a small business is marketing that small business. So if you have been in business for 15-minutes or 15-years you should have a marketing plan or strategy in place.
Don’t make the mistake of just sitting back and saying:
- All my business comes from people who walk by
- Referrals from past customers are the way I generate business
- I only think about marketing when I’m quiet
- My clients don’t use social media
- I don’t like social media myself
- Paid advertising, yes I am in the yellow pages
All these comments will do is get you and your business left behind while everyone else including your competitors forges ahead.
Small business has never been more fortunate than today as we have a huge amount of ways that we can market our businesses. The options available range from zero cost and go up from there.
- Social media channels
- Websites
- Blogging
- Local online directories
- Networking online and offline
- Paid advertising
- Email marketing
- Search Engine Optimisation
- Lead pages
- Newsletters
What all these above items do is work together to achieve results for your business and ensure that you don’t have all your eggs in just one basket. An essential part of creating your marketing plan and strategy is creating a client persona – This is a detailed description of exactly who your ideal client is and where you will find them. Do you have one – If not create one today! My Sassy Business can help you with your client persona.
Social Media Channels that work
From creating your ideal client personas you will have a clear understanding of the social media channels that your clients are likely to be using. Remember that even if you are working business to business, all businesses are run by people and those people are likely to be on Facebook as a minimum.
Facebook – With over 2 billion users worldwide every month Facebook remains number one for a reason. They are constantly growing and evolving their business to improve their offering and profits. Something that all business owners should be doing. 66% of Facebook users go on Facebook every day at least once and most many more times than that. If you are not on Facebook with your small business then you will be missing out. You will be missing out on the potential clients, potential website traffic and potential advertising opportunities.
Instagram – Instagram is now owned by Facebook and they have made many changes to this platform. Some great and some not so great, it does, however, continue to grow and it is knocking some of the other platforms off their feet.
Google + – A part of setting up Google My Business you will have a Google + Page and you can share your posts on there just like on Facebook to further gain an online reach for your small business
LinkedIn – This platform is very business-driven but doesn’t underestimate the people that will research you as an individual on there and see if you are well connected and more. Plus just like the other platforms, you can add to the news feed regularly and you can have a business profile connected to your personal profile.
Twitter – Awesome place for instant information and instant exposure for your brand.
If you need help with any or all of these areas please be in touch and if you enjoyed this blog – make sure you subscribe.
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Here are some stats for you – Social Media Statistics Australia – April 2017
1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 12,000,000 daily
2. YouTube – 15,200,000 UAVs
3. WordPress.com – 5,200,000
4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
6. LinkedIn – 4,000,000 Monthly Active Australian Users approx
7. Tumblr – 3,800,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 3,000,000 Monthly Active Australian Users approx
10. TripAdvisor – 2,600,000
11. Tinder – 2,400,000 Australian users (my estimation)
12. WeChat – 2,000,000 Monthly Active Australian Users approx – (my estimation)
13. Blogspot- 1,500,000
14. Yelp – 1,500,000
15. Flickr – 490,000
16. Pinterest – 280,000
17. Reddit – 100,000
18. MySpace – 80,000
19. Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
20. RenRen – 50,000 Monthly Active Australian Users approx – (my estimation)
21. StumbleUpon – 39,000
22. Weibo – 20,000 Monthly Active Australian Users approx – (my estimation)
23. Foursquare/Swarm – 11,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 8,000
Penetration of the Australian Population
Approximately:
- 7 in 10 Australians use Facebook
- 1 in 2 Australians use Facebook on a daily basis
- 1 in 2 Australians use YouTube
- 1 in 5 Australians use Instagram
- 1 in 6 Australians use Snapchat
Global Stats of Interest
- Facebook Monthly Active Users (Worldwide) – 1.86 billion
- Facebook Daily Active Users (Worldwide) – 1.23 billion
- Instagram Monthly Active Users (Worldwide) – 600 million
- LinkedIn Registered Users (Worldwide) – 467 million
- Snapchat Daily Active Users (Worldwide) – 161 million
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