Social Media in 2022

With the last almost two years a Covid blur we have the potential for 2022 to see a return to normal for many of us.

Economic impacts will be felt for quite some time and there is plenty of businesses that need to claw back what these last 2 years have taken. 

With the world experiencing lockdowns we have also experienced a change in how people do business and it has shown just how much time we all spend on social media. 

So, what is going to be happening with Facebook, Instagram and LinkedIn in 2022 and beyond….


Love it or hate it or rarely even go on it, Facebook remains the number one social media platform. It manages to remain strong through controversies and challenges all while continuing to add new tools for its users. 

Yes, it has been losing ground with younger followers but as a business owner, you still need it in your life. Particularly if you are using Instagram or would like to do paid advertising on these platforms. 

If there is anything that small businesses can learn from Facebook it is that you need to keep evolving and growing. 

Facebook shopping

You may have noticed a push into shopping across both Facebook and Instagram. This push is making it easier than ever to buy what you see quickly and easily. 

Via China – Live stream shopping has risen dramatically so expect to see this coming soon to your Facebook live streams too. 


If you saw the recent media release Facebook is now under a parent company called Meta. The aim is to own the augmented and virtual reality spaces. Stay tuned for more. 

Metaverse – The metaverse is a hypothesized iteration of the internet, supporting persistent online 3-D virtual environments through conventional personal computing, as well as virtual and augmented reality headsets. Metaverses, in some limited form, are already present on platforms like VRChat or video games

Facebook advertising

While there have been many changes to this area Facebook is working hard to encourage users to use its artificial intelligence to get great results from ads. 

Running longer campaigns will be the preferred option as artificial intelligence has time to learn what is and isn’t working for your ads. 


Also owned by Facebook (Meta) it has recently seen its own fair share of controversies. Particularly when it comes to the negative mental health of its younger users.

Shop till your drop

Getting people used to the idea that Instagram is your one-stop online shopping centre is the aim for Instagram.

You may already be finding yourself using Instagram to find new and interesting things – I know I do. 

Augmented and virtual reality

With Facebook working hard to be the number one in this space it will be no surprise that Instagram will also see these features. 


Instagram is already working on the integration of NFT’s into the Instagram experience. 

NFTs, or nonfungible tokens, are unique assets that can’t be replaced with something else and are verified and stored using blockchain technology. They can include everything from music to a website domain, but the current craze is really around digital artwork.


Unless you have been living under a rock you may have noticed that the world of flexible working arrangements along with remote working has come into its own. 

LinkedIn is looking to become an essential tool in providing creator tools and moving into the live stream event space. Yes, in-person events are making a comeback but when you have a live event online you can reach even further than a live event. 

An online live event is able to be run at a much lower cost all while delivering to a wider audience. Stay tuned to LinkedIn to see future announcements about this. 

Remote employees

LinkedIn has always been a recruitment superstar and now it is moving to facilitate this even further. By providing video connections for both interviews and communication for your remote recruitment and training LinkedIn is making itself a connection facilitator. 

Conclusion – Social Media in 2022

We have only just touched on some of the social media platforms available for 2022 and the plans for the future. Pinterest, Tiktok, Snapchat and Twitter all have big plans too. 

Regardless of the platform, make sure you are active on the ones that your ideal clients are using. Take the time to ensure that you remain consistent with your social media profiles and use them to grow your business online exposure. 

If you need help with your social media, contact Kelly at My Sassy Business. 

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