Small Business Tools for Success
Small Business need tools to complete their work day-to-day and these tools vary depending on the type of business. There are a few tools that are necessary for all business to consider and this blog will illustrate them for you.
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Website
Having a professional website is just small business 101 these days. Many people outsource this and many try to do it themselves. A professional website is not really an easy do it yourself option and can cost you more money than you save. It takes a keen design eye and an understanding of technology to get results.
You should realise that your website is often the first impression that people see of your business. Therefore professionalism is key and ensuring that it is kept up to date with both looks and technology is vital. Do your research and when in doubt choose a professional designer.
Social Media
To gain wider visibility of your business one way is to have your business set up on various social media platforms. Choose the platforms that your ideal clients are also choosing, you don’t have to be on every platform, just the right ones.
Facebook as a minimum and then followed by Instagram, Twitter, Linkedin or whichever ones your ideal clients are spending their time on.
Free – 31 Days of Social Media Posts
Scheduling Software
Using Social Media can be time-consuming but to make things easier for you there are companies like Buffer who can schedule it for you. By simply connecting your social accounts you can plan all your posts in advance, set the times and days and Buffer does the work.
Invoicing Software
When you are running a business you want your accounting software to make invoicing a breeze. Using QuickBooks is the answer for small business who want a professional invoice delivered quickly. It is especially beneficial for tradies who need to supply an invoice and get paid while they are onsite. Gone are the days of handwritten invoices and then manual entry to a computer, back disks/drives etc. Using a product like QuickBooks saves you time and money plus it will ultimately get you paid that much faster too.
Graphic Design Software
Small Business owners need the ability to design materials for various reasons. This could be social media posts, brochures, newsletters, and more. The tool that I recommend and use almost every day of the week is Canva. It makes it incredibly easy to create these items and more for your business.
Newsletter Software
Staying in touch on a regular basis with your database is a key aspect of growing your business and generating repeat business. Using software like Campaign Monitor allows you to create professional mailouts to your database. You can schedule them in advance and ensure that you are in constant contact with your previous and potential clients.
Business Help
Help for your small business comes in many forms. This may include a Business Advisor or a Marketing Professional to help you get your business to where you want it to be. There are many options available in the market, so make sure to choose one that meets your business where you are today. They should be someone that you gel with and that understands your business and the plans you have for your business.
Google Analytics
By attaching Google Analytics to your website you can see the traffic coming to your website and how long they spend there. The tools that Google offers are extensive and they are all provided free to you. If you are interested in learning about the traffic that your website is getting then Google Analytics is for you.
Education online
Educate yourself with available content like Ebooks, Blogs, YouTube Videos, Webinars, Podcasts and more. You will find there is a lot available that will relate to your business or anything else that you may be looking to do.
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