It is important to realise that there is no one size fits all approach.
Some businesses have the time and bandwidth to look after their Google Ads management and are happy with their results.
Other businesses see that their time is better spent focussing on what they do best and leaving aspects like advertising and marketing to the professionals in that field.
It may be suitable for your business to keep some marketing in-house and to outsource some, or you may decide to outsource the whole lot. You have to decide what will work for you and your business!
When it comes to choosing who will create and manage your Google ads, relinquishing control can be tricky. Here are some tips to choose the right professional to collaborate with for your Google Ads management.
Tip 1 – The right collaborator
I choose the word collaborator because you should be choosing someone that is going to collaborate with you to achieve your goals.
You don’t want someone who has their own agenda, and it is vital that your Google Ads target the areas of your business that produce revenue.
- Ask about the types of businesses they typically work with
- Find out who will be looking after your business
- Ask how quickly they tend to respond to emails/calls
- Find out how often they work on your ad account
At My Sassy Business, we work on your account weekly and will always respond to you within 24 business hours. We work with ALL types of businesses and complete all the work in-house.
Tip 2 – What are you paying for
Typically when you outsource your Google Ads management, you will have:
- Set up costs to create the ads or costs to review the ads
- Monthly management costs to continue optimising and improving the ads
Note – The cost per click should be paid directly by your credit card attached to the Google Ads account. This way, you know the direct cost of your advertising.
Tip 3 – Reporting
What types of reporting will be provided?
If someone is telling you that you will receive a lengthy 5 to 20-page report each month, is this really necessary? For a small business, I would say not. These lengthy reports can be an unnecessary cost for your business.
Small business owners don’t have the time or money to waste on reports like this; money is better spent on your advertising.
You just need a fairly basic rundown showing a clear snapshot of what has occurred over the last month. The raw and relevant data is essential, plus any recommendations that may need to be shared.
Tip 4 – Better performance
Typically you will achieve better results by outsourcing your Google Ads management. Lower cost per click, better results, ongoing optimisation, and more will all be achieved.
Remember that your chosen professional has this expertise, whereas your business is your expertise. All Google Ads professionals continue to learn and work with Google’s best practices to achieve your results.
By outsourcing, you will have the time to focus on your business’s core and look after any new business generated by your advertising.
Tip 5 – Large agency or small business
Look back to tip number one. Choose someone who aligns with you and your goals.
You are not guaranteed results just because you choose a large agency. Unfortunately, there are no guarantees. All anyone can do is position your business in the best light that will have it placed to receive clicks from your ideal clients.
It will definitely cost more to have a large agency, you won’t always speak to the same person, and your small business may get a little lost among much larger businesses.
So when you are deciding on a large agency or a small business, make sure you choose the one that aligns with you and your business.
Do not be swept up in sales speak, as you won’t be working with the agency salesperson in the future.
Tip 6 – Patience
While paid ads do start running straight away and conversions begin, they also go through a learning curve.
The AI (artificial intelligence) of Google Ads is continuously learning, and your Google Ads professional is continuously optimising your account.
Commit to running your ads for several months as a minimum and then reassess. They should work well at the 3-month mark and get the right results.
Who is Google Ads for
Not every business is suitable for Google Ads, nor will they get the results they want or need.
So, if you are asking yourself, ‘Should I outsource my Google Ads management’ – contact Kelly @ My Sassy Business.
Here are just some of the industries that we work and have worked with:
- Allied health professionals
- Trades businesses
- Legal Professionals
- Ecommerce business
- and more