Sharing your unique small business voice
As people, we are all different, and so too are our businesses.
The reasons people do business with you are different from why people do business with other people – you all will deliver different things.
There is room for many businesses to offer a similar product or service as each company comes with its unique voice.
It is not always about price.
Think about how you are perhaps a little Sassy or a little cheeky, geeky or whatever. The chances are that plenty of people are just like you too and would love to do business with you.
Many of you will know why I chose “My Sassy Business” as the business name. If you don’t, it is because small business needs to stand out and be a little cheeky. A little like what we are discussing in this article!
Sassy – lively, bold, and full of spirit; cheeky.
If you are in a small business, you need to take EVERY opportunity to shout it from the rooftops. Remember that you are your boss, and you make up the rules and regulations about that voice.
If you never show just how individual you are, how will your kind of people find you and do business with you?
What is your unique voice, and where is it
How can you share it?
- On your website
- Via your social media
- In the images, you show
- As part of your marketing materials
- Within the conversation you have
How can your kind of people find you?
- Are you a male in a female-dominated industry? Hairdressing, Beauty, Homecare etc. How can people benefit from seeing you?
- Are you a female in a male-dominated industry? Female tradies have a unique selling point on their gender alone, but what about the benefits they can provide.
Perhaps you are unique because you are an IT Specialist Business Owner by day and night; you are passionate about knitting. Get yourself to a knitting club; perhaps you will find some clients who also like knitting.
Idea: Your small business is a sign-making business, and you also have coloured hair and collect tattoos! Does your hairdresser need new signs; do they know what business you own?
Graphic designers are creative people and are likely to have passions outside their business where they can find their kind of people. Music, art, photography, sport etc., put yourself around your type of people.
Networking: This remains one of the best ways to share your unique voice. People get to meet you and hear about your business; it is why people will do business with you or refer people to do business with you.
You’ve found your people – now what
- Keep sharing
- Showcase your work
- Use your website and social media to share
- Images, case studies, testimonials etc.
- Present yourself as an expert in your field
Now more people will see what you can do and have done for others, and they will be able to find you and work with you too.
How are you going to share your unique voice?
Do you need help marketing your unique voice? Contact Kelly @ My Sassy Business