Optimising your images for marketing success
It should go without saying that having a relevant image alongside your content makes a difference to all your online content.
It will be an image that can help your reader to understand your article/information better and potentially draw attention to it in the first place.
According to many articles across the internet, 65% of people are visual learners so it makes a lot of sense to ensure you are using images in your marketing. Staggeringly, articles with images get 94% more total views.
Now if you are selling a product this is where images and video become absolutely essential. Ecommerce stores should be showing both the item alone and the item in situ or being used. Seeing someone using, wearing or touching a product gives a potential buyer for more than just a lengthy description alone. Both the image and the content are vital.
Images can make your content memorable
Optimising your images
Regardless of the image, you choose you should optimise the image before you upload it to your website.
File name – Your image file name should be the subject of your content.
Format – JPEG, PNG, WebP, SVG, Which one you choose depends on the image and how it is going to be used. JPEG is the most common.
Scale – Ensure your image is the size that you want to display it at. Don’t upload a huge 2000 x 2000 pixel image when you only want to display it as a thumbnail. It will affect your page loading speed and overall user experience.
Responsive – Platforms like WordPress make this easy as all the images are given an attribute to help them change along with screen size.
File size – Compressing your images reduces the file size without reducing the quality.
Captions – These sit alongside the image visible to all to help with context. Plus Google can easily read your images.
Alt Text – Where the image is not available to the reader, perhaps because they have turned off images in their web browser or are using a screen-reader due to a visual impairment, the alternative text ensures that no information or functionality is lost. Again this should be the subject of your content. And Google can easily read and index your image.
Marketing success for your images
Attention – Valuable images keep your readers interested. Graphics, illustrations and infographics can help further.
Memorable – It is easier to stay top of mind with people when there is a visual representation. It is far easier to remember images compared to content.
Social authority – Posts with an image get 2 to 3 times the engagement of those without images.
Views – Articles with images are getting 94% more views
Authority – Great images help to build trust with your viewers/buyers.
Link Building – Unique graphics/infographics are great for others to share and provide a backlink direct to you.
SEO – Optimised images help your SEO
Business owners have a lot of work in many different areas beyond just doing what they actually do. Taking the time to outsource something like your marketing can make all the difference.
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