New Year resolutions for your website
Do you have a fit and healthy website ready to take on the New Year and help you to achieve your small business goals?
Websites have a lifespan and at a minimum should be reviewed annually. A redesign or revamp should be considered every 2 to 3 years. If it has been longer than 3 years you may be due for a complete redesign.
How long has it been since you last reviewed your website?
Audit your copy and content
Over time your business grows and changes. Is your website still a reflection of the products and services you provide?
Your copy and content should be reviewed regularly to ensure that you are reflecting your current business. The New Year is the perfect time to do this!
- Are the images showing off your best work/products
- Is each page clear with its intentions
- Does each page have a clear call to action
- Are the details about my services correct
- Is my pricing correct
Do you need to create a content plan? For example, if you are going to publish a blog every month, that is 12 for the year. Start the year by creating a list of ideas to write about.
Monthly blogs = 12
Fortnightly blogs = 26
Weekly blogs = 52
How are you going to produce this content or will you choose to outsource it?
- You should aim for around 500 words and occasionally do longer ones around 2000 words
- Add internal links to other content and pages
- Have a call to action
- Keep your content up to date throughout your website
- Try to produce content that is evergreen (that won’t date)
Test your website
As part of your review take the time to test your website.
- Click all the buttons and links
- Test your contact forms
- View your website on all devices – desktop, laptop, tablet and phone
- Try different browsers – the most popular like Chrome and Safari
How many visitors do you get to your website and how do they find it? By looking at your Google Analytics you will see a lot of key information. This information can help you to evaluate whether you are doing enough to attract people.
You can see:
- Visitor numbers
- Where they came from – Google search, direct, social media, etc.
- Pageviews from where they started to where they left
- Bounce rate….and so much more
So what are your New Year resolutions for your website?
Remember that your website is your storefront, it is often the first thing people see and if you are not careful it will also be the last as they may decide not to do business with you.
Make sure you are including your website when you are working on your business to ensure that it meets both your and your clients/customers expectations. Add reviewing your website each month as a task in your calendar and don’t put it off any longer.
If you need help with your website or any other aspect of marketing your business contact Kelly @ My Sassy Business.