Having a mobile responsive website is essential.
You may think that no one could still have a non-responsive website! Believe me, they still do!
- People spend around 5 hours a day on their smartphones.
- 70% of web traffic comes from mobile phones.
- 80% of the top-ranked websites are mobile-friendly.
- 61% of users will never return to a website that is not mobile-friendly.
- 80% of smartphone users will buy from companies with mobile sites that are easy to navigate.
- 70% of the searches made on mobile phones lead to online action.
Mobile responsive and SEO
In April 2015, Google made significant changes to its algorithm, and people called it mobilegeddon – do you even remember!
What was Mobilegeddon?
Your website must move and change to operate on a mobile device without the viewer needing to move/slide the images across the screen. This makes your website user-friendly for people on mobile devices, and Google wants its customers to be happy!
Is your website mobile responsive?
Have you visited a website on your mobile device and been annoyed because it was challenging to navigate and view it correctly? Hopefully, this wasn’t your website!
If you are looking at your website on a desktop, grab the window and reduce it to a narrow view. Your site should move and adapt along with this window reduction!
Google’s algorithm changes (2015) meant that the sites without mobile responsiveness would be pushed down the results list when someone searched for something. So if you were close to or towards the top of the search results, and your website was not utilising mobile responsiveness, a competitor of yours may be, and they will be appearing above you by now.
What does this now mean?
Your small business must stay on top of technology, and your website is a part of that technology.
There is little point in having a website if you will not keep it modern. If you are not going to keep up to date, how will people find you online?
Imagine when someone sees your business in the Google search results, and there is a warning from Google to say it is not mobile responsive – It may just stop people clicking on your site at all.
If they go directly to your website, they may leave again because you’re not keeping up with technology. They may be left thinking, how do you even know what you are doing in your business if your website isn’t up to date.
What does this mean for SEO?
You must be doing everything you can to get your website found online! Mobile responsiveness is one part of many others, but it is one part that has a direct result.
SEO – You should be outsourcing SEO for your website to ensure it is found within the Google search results, and it is a no brainer if you want to be found online easily.
Small Business Owners
Are you working hard every day to get people to your business? Don’t let a Google search result mean that a potential customer chooses someone else.
Your website may let down all your hard work!
Did you know that your website should be refreshed every two years! How long has your website been the same?
Contact Kelly at My Sassy Business to ensure that your website presence is the best it can be.
