Your home page or website’s main page will generally receive the most traffic. When you look at your Google Analytics, you will typically see that it gets the most hits compared to the other pages of your website. So, is your website home page optimised?
Your website’s home page needs to be optimised and tell people what they need to do once they arrive. It is where you want to show off your most important information and lead people where you want them to go.
When a visitor arrives on your website homepage, you want to be clear as to what your website is all about. It should clearly indicate your business and what can be found on your website.
This content will allow visitors to navigate quickly and for Google to know what your website is about.
Forget about the concept of just trying to rank your home page on page one for a list of keywords; that is what the rest of your website is for. Instead, you want to focus on a clear and concise message.
NOTE: The most important key term your home page should be optimised for is your business name.
Here are the essential aspects of your home page:
- A recognisable logo in the top left
- Keep the menu simple and uncluttered
- Create a balanced look with content and images
- Have your contact details or form easily visible
- Add your social links and a newsletter subscription if that makes sense for your business
- Have a search bar if that is relevant to your website
- SHOWCASE your E-A-T (expertise, authority and trustworthiness)
- SEO optimisation (also throughout your website)
If your business name is keyword-based, you have created a lot of competition for yourself, and this is because other websites will also target your keyword-based business name. However, my advice remains the same; your website needs a great homepage experience to give your visitors a great experience which tells Google your website deserves to be ranked better.
Is your website home page optimised? What about the rest of your website?
Your other pages
You may have a one-page website, or you may have a multiple-page website.
Either way, you want your website to rank in the Google search results. This means that you want your website to appear when people search (via Google) for what you have on offer.
You want people to find you for your:
- Business name
Your other pages are the extension in detail of what you offer and the benefits of doing business with you.