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Are you writing regular blogs/articles for your business? 

Do you want to improve these blogs and help optimise your website in the search results? 

Are you planning to start writing to improve your business’s ability to be found online?

Do you know what your ideal clients are looking for? Your blogs/articles are the perfect place to answer these questions. 

Blog formats to choose from

Listicles or list articles – Top 10 ways to invest your money

How-to – How to invest in technology

Reviews – Top tools for investing online

Comparison – Invest this vs invest that

Guide – The ultimate how-to for investing

A sassy blog title

Your title can be the most crucial aspect of your blog, and it is the reason that people click or don’t click. Ideally, you want it to be unique and to draw in the potential reader.

It should relate to the benefit of doing business with you and illustrate your business as a leader in the industry. 

The title must: Spark interest, accurately indicate the content and help with your SEO. 

The table of contents

If you are writing quite a long blog or article, a table of contents can make it much easier for the reader. 

For example, if you are writing a guide, as mentioned above, it may be over 2000 words. Here, a table of contents will make it easy for your reader to pick and choose their interests. 

Navigating made easy

Most people will scan an article before they read it in full.

Many people have a much shorter attention span, and we all look for immediate answers to our questions. 

Make sure you: 

  • Start your paragraphs and sections with the most relevant information
  • Use subtitles throughout
  • Keep your paragraphs short
  • Utilise bullet points
  • Break your blog up into individual ideas (using subtitles)
  • Add images where relevant
  • Link internally to other relevant articles on your website

Readability is essential

If your blog is easy to read, you are more likely to get an improved level of engagement. 

  • Keep your sentences short
  • Use short paragraphs
  • Keep your words simple with the use of plain English

Add in calls to action

There may be one or many, but never overload the reader and make the blog about your calls to action, and you will lose your reader. 

To be effective, your call to action should: 

Be concise – your reader should understand what happens when they take action

Low in risk – download this free guide or contact us to learn more

Integrated into the flow – only add a call to action where it makes sense in the blog

Conclusion

If you are wondering how to write a blog for your business, the most important thing you can do is to get started.

Over time, your writing will improve, and so too your results.

If you need help writing a blog for your business or any other marketing, please get in touch with Kelly @ My Sassy Business.

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