How to optimise and power up your content

The content you write or have written for your small business can make or break how well your business is perceived online. From your main pages to your product and service descriptions and onto your blogs which you publish on your website content is essential. Remember that content also extends to your social media and beyond.

All this content works together as part of your SEO (search engine optimisation) or your ability to rank in the search results. By optimising and powering up your content your business has the opportunity to stay ahead of the competition.

Do you want to stay ahead of your competition? 

When you are adding content to your website either on the pages or via a blog there are several things to remember and to answer.

  • How does it read for visitors to my page to show them the benefits of what I can offer?
  • How does it read for ranking my website with content that people are searching for?
  • Is it written in a way that is easy to understand and using plain English?
  • Is it up to date and relevant to my ideal clients today and into the future?

Get the format right

Ensure that your content is written utilising best practices. Along with having a website that is easy to navigate and answers the questions that your visitors may have.

Optimise and power up your content with:

  • Shorter sentences and paragraphs
  • Use bullet points for ease of reading
  • A language that is easy for everyone to understand
  • Headings and subheadings throughout your content
  • Each and every page should have more than 300 words
  • Blogs should be a minimum of 500 words with many longer ones of 2000 words and more
  • Use key terms throughout your website within the natural language that are relevant to your ideal clients
  • Highlight content that is valuable to your ideal clients
  • Utilise internal links to other pages of your website to help your ideal clients on their journey

Have an FAQ page

This can be a page dedicated to frequently asked questions and it can also be data at the base of a page or blog post. Beyond this, it can be a specific blog for each specific frequently asked question that your business has. If you are struggling to write blogs for your business, think about the frequently asked questions that you have and write a blog post on that specific question.

Try to rank for featured snippets

What is a featured snippet?

A featured snippet is an explanation of a topic that is based on a search query by an individual. These usually appear at the absolute top of the search results and often give the searcher their answer without needing to go to a website. They are generally 40-50 words in length and it is automatically pulled from content that has been indexed within Google.

So how does your content become a featured snippet? 

Ultimately it is up to Google however you can make your content more attractive to Google by:

  • Answering questions as a paragraph
  • Using lists or bullets to answer questions
  • Creating a table that shows data to answer questions

Are you looking to optimise and power up your content?

If you are looking to power up your content you can use the tips within this blog and work on improving everything you are already doing. Or you may decide that outsourcing some or all will give you the results you are looking for. Either way, it is essential that you may content a priority for your small business.

If you need help with your content, SEO or digital marketing for your business, contact Kelly @ My Sassy Business. 

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