How often should you post on social media?

Does the idea of being successful with social media keep you awake at night? 

Are you trying to figure out what to post, when to post, why to post and what platform to choose? 

While there is no magic formula you need to figure out how much is too much and how much is too little. Plus what time of the day are you then going to post on your platforms. 

Here are some general figures: 

Instagram – 3 to 7 times each week

Facebook – 1 to 2 times per day

Linkedin – 1 to 5 times per day

For all my clients I suggest that a minimum of 5 times each week should be the aim for the 3 listed above.

Note: Daily posting will grow your followers on average 4x faster than posting less than once each week. 

You must also be looking at the quality of your posts and ensuring that your posts are of interest to your ideal clients/followers. 

Fact: 80% of the Australian population are social media users


Those of you that have been using social media for a while will have seen a general decline in both exposure and ultimately engagement on your posts. 

I want you all to know that regardless of the engagement on your posts you need to keep posting and trying new things to see if your engagement improves. However, if you feel you have tried everything and you are still not getting likes and comments – don’t worry. Yes, I said don’t worry. 

My reason for saying don’t worry is that your social posts are still helping your exposure online. People will be seeing your posts even if they are not engaging. Plus search engines like Google are still able to see that you are sharing content. This works to improve your website’s visibility with the content you are sharing. 


5 times each week is potentially the sweet spot with a maximum of once per day. You can however post more often to Instagram stories each day so long as this is relevant to your audience. 

Video is great for Instagram as it allows people to spend more time on each of your posts. Not all businesses can make video work for them so in place of video choose to post multiple images so people swipe through them. 

  • Make sure you create a great caption – Only someone like Kylie Jenner can get away with using an emoji as her caption
  • A longer caption means that people will have to click to see more and to read it
  • Use up to 30 hashtags that you have researched and found relevant to your business – this can be in your caption or as the 1st comment, either way, is perfect
  • Reply to all your comments
  • Take the time to comment on other people’s posts


Even if you are not someone who uses Facebook personally it remains the third most visited website. Google takes position one, followed by YouTube and Facebook is in third place. 

Using Facebook to grow the online exposure for your business is essential in 2021 and beyond. 

Video is great for Facebook as people, just as with Instagram can spend more time on your posts. Watching a video, even without liking or commenting still counts as more time or engagement within the algorithm.

  • Create a great caption and if it is longer people will have to click to read it
  • Use hashtags, around 3 to 5 is perfect on Facebook
  • Reply to your comments
  • Interact in various groups on Facebook but don’t be spammy 
  • Make sure your personal Facebook profile mentions your business 


LinkedIn is for both professionals and for businesses. You can have a personal profile and a page for your business. 

Decide if you are going to use both your personal and business to share about your business or just your business page. If you are only going to use a business page you will need to work on growing that page. You can invite your connections to follow it 

  • Consistently work on growing your connections
  • Consistently invite people to follow your page
  • Make sure you work on increasing your connections on a regular basis
  • Video on Linkedin works well just like all other social media 

How to do all this work 

You have two options – Complete the work in-house or outsource it. 

By doing the work in-house it is vital that you stick to a consistent plan of posting. Use the above figures as a guide and start posting. If you decide that you don’t have the time or resources to do it in-house then outsourcing is the best way forward. 

So how often do you post on social media?

Choose the social platforms that are right for your business.

Which platforms are your ideal clients using?

Remember that even if you are selling B2B all these businesses are run by people, think about their demographics and the platforms they are likely to be using.

When you have decided on your platforms you can then come up with a solution for your business. If you remain unsure about social media you may be wise to outsource to a professional who can provide you with the best advice based on their experience and knowledge.

Naturally, if you need help with any of your digital marketing please contact Kelly @ My Sassy Business.

Research numbers via Hootsuite

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