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How often do you Google yourself?

By ‘yourself’, I mean your business!

If you said – all the time, I want you to stop.

While it is important to see how your business is viewed publicly, it is completely unnecessary to search for it. 

For example: If you have Google Ads running and you want to see them appear and decide to search. Your searches without clicking on the ads (as it will cost you money) affect the algorithm, and Google thinks that your ad may not be necessary for people doing similar searches. 

You can gain far more insights behind the scenes than trying to see your business via search.

Marketing your business

If you are struggling to gain momentum with your small business, the chances are that you are not doing enough work to get your business out and in front of the right people. Or, if you feel you are doing a lot, you may not be doing the right things or in the right way to get the best results.

  • Do you know how many people visit your website each month?
  • Do you know how long they spend on your site?
  • How many new clients/sales do you attract each month from your website?
  • What are your most popular pages/products?
  • Are you active on Social Media?
  • Is your business listed in more than one directory?

If you cannot answer these questions, you need to stop searching for your business and find the answers.

Some questions to look at

Do you have a lot of website visitors but no sales?

  • Traffic to your website is essential, but if you have a lot of traffic, it may be the wrong type of traffic. Or it may be that your website is not providing the answers that the website visitors are looking for. Time to review your website and your products/services.

Do you have a few visitors and a few sales?

  • This could be a great start and something you can capitalise on—time to grow your traffic.

Do they visit one page and go or do they visit several and then go?

  • Knowing what your website visitors are doing can help you ensure that your website is working well—time to connect and review Google Analytics. 

Do you know about Social Media?

  • How much traffic do you get from social media? Are you posting enough on social media and sharing a call to action to push people to your website. Time to become consistent with your posts. 

Once people find your business, what do they do, and what do you want them to do?

  • Subscribe
  • Buy something
  • Enquire
  • Make an appointment
  • Nothing
  • Leave quickly

How easily do people find your business online? 

You should not just rely on the fact that you have a website alone. According to Netcraft, there are more than 200million active websites, with three new websites created every second.

How can your business be found?

What is the journey people take to find your business?

  • Social Media – Are you posting at least five times each week
  • Google Search – Is your website optimised by SEO
  • Google Ads – Are you utilising paid advertising to drive traffic
  • Networking group – Are you are of a networking group
  • Car Signage – A simple sign that appeals visually
  • Word of Mouth – Who is talking about your business
  • Newsletters – How often are you in touch with your database
  • Blogs – New content is added regularly to your website to allow more pages indexed in Google. 

What is your marketing strategy?

An inbound marketing strategy is the best marketing strategy you can have. 

Inbound marketing – is a strategic approach to creating valuable content that aligns with the needs of your target audiences and inspires long-term customer relationships. Your customers are your customers because you provide solutions to their problems.

Inbound marketing steps

  1. Attract strangers
  2. Convert visitors
  3. Close the sale
  4. Nurture customer relationships
  5. Enjoy raving fans

At every step, you have marketing tasks – if you need help implementing an inbound marketing strategy, contact Kelly @ My Sassy Business.

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