SEO – Search Engine Optimisation. It refers to techniques that help your website rank higher on search engine results pages (SERPs) within the organic results.
SERP – Search Engine Results Page. Refers to both the paid ads (Google Ads) and the organic results in between.
With the internet being such a busy place, businesses understand that they need to invest in marketing, specifically digital marketing, to ensure they will be found online.
Digital marketing is best described as the numerous digital tactics and platforms that we use to connect with our customers while they are online.
The term digital marketing covers many different types of online marketing like:
- Google Ads
- Social Media
- Email Marketing
Ideally, you want to take an approach that covers all these areas, and SEO is just one of them.
If we think about your overall marketing budget and where investing in SEO can fit into that budget, remember that SEO is an investment in your business’s future revenue.
- For a business to drive forward, they need sales
- The driver of sales is leads
- Digital leads come through websites
- People find websites via impressions in the search results
Impressions of your website in search results are at the top of the sales funnel for your business. How important is it for your business to be found in the search results and gain leads via your website?
Answer: It is as essential as any other form of marketing you do – You want people to come to your business!
Now, if we consider your marketing budget, there are variables for every business and industry:
- Your business type
- Your competition
- Your revenue
Any business competing in the search results (organic) has its work cut out for them; this is where a professional digital marketer can help.
It can be wise to do SEO and Google Ads as part of your marketing solution to drive leads to your website. They complement each other beautifully in the search results, and many searchers don’t just automatically choose the ad results. They want to see who comes up in the organic results. Imagine if you are in both places to attract attention.
How much should you invest in SEO
Many SEO providers will give a few options:
- SEO alone
- SEO with content (blog)
- SEO and Google Ads together (note at My Sassy Business, we like to keep it separate, so you know what you are getting)
It is wise to discuss with your SEO professional which offer will suit your business and your budget. Every business is different.
Should you invest in SEO
If you have a small business that you want to be found online, then SEO can help you. SEO is not a cure-all and should not be the only type of marketing you are doing. Your marketing strategy should have a holistic approach covering all the relevant areas to attract people to your business.
So, if you have a website that you want people to go to and then call or email you, then you should invest in SEO.