Google Ads or Facebook Ads

The solution may not be either/or instead, it may be, why not both!

60% Of Customers Search For Local Services Before Buying. Are you appearing in the results when your ideal clients are searching for what you have on offer?

Google Ads

  • Is the largest and most popular pay per click platform
  • It focuses on targeting key terms
  • The ads are predominately text-based

Facebook Ads

  • These ads are on social networks – Facebook & Instagram
  • Facebook has the highest number of users on any social network
  • It focuses on targeting consumer interest

Why choose Google Ads

Unless you have been living in a cave without internet you will know that Google is the number one most widely used search engine. With almost 4 billion search queries every day so the potential audience is extreme. Your reach as an advertiser is as large as you would like it to be with Google providing the tools to target your ideal clients by location and with key terms.

You have a choice of both search ads and display ads:

Search ads – Appear across Googles search engine

Display ads – Visual ads which appear as banners

It’s not all about your budget – Google ads show the most relevant ads to its audience along with the best quality ads. Remember Google wants to keep its users coming back to Google so their objective is to please them and provide the results they are looking for.

Since Google ads began in 2000 there have been many improvements for advertisers to take advantage of.

  • Ad extensions
  • Sitelinks
  • User reviews
  • Location targeting
  • Shopping ads
  • Customisation and control
  • Industry-specific tailored ads

Why choose Facebook Ads

Facebook remains the number one social media network and a perfect solution for your business to gain exposure. Facebook ads have been growing and improving their offering for many years and should form an integrated marketing solution for many businesses.

With people on Facebook being very generous as to sharing their information this gives Facebook the opportunity to target your ads in a very specific way.

On Facebook, your ads appear in a large variety of formats across MANY areas of Facebook. The various formats of these ads are designed to blend into the platform and help your message to be more compelling. There are around 30 different placement options for your ads to appear and it includes Instagram too. 

Facebook prefers an image/video focus rather than having a lot of text. You can choose a variety of budget levels along with a variety of interests and demographics that relate to your ideal clients.

Lastly – Facebook ads are very affordable and relatively easy to create and manage yourself or you can outsource them if you prefer.

The decision

While these two options are similar a wise business should be creating complementary campaigns across both for maximum exposure. If you are going to choose only one, think about the strengths of each or perhaps try each of them and see which one gives you the best results for your business.

If you need help with advertising your business contact Kelly at My Sassy Business.

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