Creating shareable content is a key aspect of digital marketing success.
When a piece of content goes viral, it can significantly increase website traffic, brand awareness, and conversions.
But what makes a piece of content shareable? And how can businesses create content that has the potential to go viral?
One of the most important factors in creating shareable content is creating content that evokes emotion.
People are more likely to share content that makes them feel something, whether it’s happiness, sadness, inspiration, or anger. By tapping into emotions, businesses can create content that resonates with their audience and encourages them to share it with others.
Another critical aspect of creating shareable content is providing value.
People are more likely to share content that is informative, educational, or entertaining. By providing value, businesses can create content that is not only shareable but also helps to establish their brand as a thought leader in their industry.
Creating shareable content also means creating visually appealing content.
Visuals are more likely to be shared on social media than text alone. By incorporating images, videos, infographics and other visuals, businesses can create content that stands out and is more likely to be shared.
Another way to create shareable content is by using storytelling. Storytelling is a powerful tool to help businesses connect with their audience more deeply. By weaving a compelling story into their content, businesses can create content that is not only shareable but also memorable.
In addition to creating shareable content, businesses should also focus on promoting their content.
One way to do this is by leveraging social media. Social media platforms such as Facebook, Instagram, and Twitter are great places to share content and engage with potential customers. Social media allows businesses to reach a wider audience and increase the chances of their content going viral.
Another way to promote content is through influencer marketing. Influencer marketing is a form of marketing where businesses partner with individuals with a large social media following. By working with influencers, businesses can reach a larger audience and increase the chances of their content going viral.
Lastly, businesses should also focus on building relationships with their audience.
By building relationships with their audience, businesses can create a community of loyal customers more likely to share their content. This can be achieved by engaging with their audience on social media, responding to comments and direct messages, and creating a sense of community.
In conclusion, creating shareable content is key to digital marketing success.
By tapping into emotions, providing value, creating visually appealing content, using storytelling and promoting the content on social media, influencer marketing and building relationships, businesses can create content that has the potential to go viral. By creating shareable content, businesses can increase website traffic, brand awareness, and conversions.
Are you looking to create more content for your small business?