Drive customer engagement on Google with Google My Business
It is important to remember that your Google My Business listing is more than just a listing on Google.
Google My Business has been designed to offer you a free listing but it is so much more. You can now connect with customers across both Google Search and Google Maps. Using this tool will help you to drive customer engagement on Google.
Top reasons to claim your GMB listing
- It verifies you as a legitimate business
- It provides social proof via reviews
- It tells your customers where you are and how to get in touch
- It helps you to appear in the top search results with ease
Your business profile
- Share photos and videos
- Show your hours of operation
- Release offers
- Share your content
- Customers can call, message, make bookings or leave reviews
- It has analytics
Share photos – You can post photos of your location, your staff and your products. Why not try a 360 virtual tour of your listing.
Hours – You can have your hours shared for easy access and update these whenever things change.
Offers – Do you have specials from time to time
Content – If you blog or have great content you can use this is a space you share your content regularly.
Google my business reviews – You can have customers leave you reviews directly on Google and you can share a link with them so they can click through to post from your prompt.
Make sure you respond to every review you receive – According to consumers, businesses that respond to reviews are 1.7x more trustworthy than businesses who don’t (76% vs. 46%).
Analytics – GMB provides you with numbers of the people who saw, clicked and engaged. Note that sometimes these are not as accurate as they should be. Double-check everything in Google Analytics.
Accuracy matters
Make sure that you keep your listing up to date. Time passes quickly and it is easy to forget to keep this information current. If you are regularly sharing offers or your blogs, take the time to check your content too.
How does it help my SEO
A verified business stands a better chance of appearing in the local top 3 pack.
This presence indirectly helps your website to rank better locally.
Your reviews provide social proof to Google
Local search results are based on relevance, distance and prominence – According to Google.
Just like SEO on your website – Google My Business needs to be fed to make it work better.
If you need help setting up or managing your GMB listing contact Kelly @ My Sassy Business.
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