Creating a marketing mission list
How often do you review your marketing?
Are you ready to start creating a marketing mission list or is it just set and forget from years ago? I sincerely hope it is not set and forget unless you have it outsourced! When you outsource your marketing your marketing professional should ensure that your marketing evolves with best practices.
Staying on top of marketing can feel overwhelming so I want to give you a mission list you can create today for your business.
The simple steps are:
- Budget
- Ideal clients
- Goals
- Competition
- Strategies
1. How much can you afford to spend
This can be tricky as you may say – well I don’t know how much anything costs!
It also varies depending on your industry and what you are selling? 5 to 15% of your revenue is a very rough guide.
What can you afford to spend marketing your business?
Can you afford to not market your business?
Spending – You may have a rough idea and once you start looking at the costs you may decide to increase or reduce this amount accordingly. Once your mission is in place you may decide to increase your spending as results flow.
2. Who are your ideal clients
These are the people who are going to buy your products or use your services. Knowing clearly who they are is essential to being able to target the right people in the right places and on the right platforms.
For B2C
- Age
- Gender
- Occupation
- Income
- Interests
- Habits
- Location
For B2B
- Location
- Industry
- Key players
- Business size
- People in the business you will need to speak to
If you are unsure who your ideal clients are this is something you can work on with your chosen marketing professional.
3. What are your goals
When you are marketing your business, what are the outcomes that you are looking for? This will help you to come up with strategies to achieve these goals.
Do you want to:
- Increase the awareness of your business
- Improve traffic to your website
- Create new leads for your business
- Grow your sales
- All of the above…
4. Who are your competition
I ask this with a little trepidation as it is very easy to become focused on what your competitors are doing and forget about what you need to be doing. However, you need to ensure that you are doing enough marketing so that your completion doesn’t leave you behind.
Note: Your competition is another business of similar size, offering something similar to what you offer. Make sure you are looking at the right types of competition.
Competition is great for all businesses and it allows for the cream to rise to the top and stay in business long term. Longevity in business is all about moving your business forward and embracing things like technology to make doing business that much easier. It is not about focussing on a race to the bottom with pricing as this will just see you out of business.
Your strategy with your competition needs to be smart and you need to remember how unique you and your business offering is.
5. Marketing strategies
What strategies are you currently using and what are you ignoring?
It is important to remember that your ideal clients have expectations and things that have worked in the past may not still work today. You need to constantly be improving all aspects of your business.
- An awesome modern website
- Search engine optimisation (SEO)
- Google Ads
- Social media marketing
- Social media advertising
- Content marketing
- Database marketing
- and more…
How will you put your mission list into action?
Deciding on your mission list is one thing, the next is going to be implementing it.
Depending on your business, your knowledge and your skills, there will be some items that you can tackle yourself (or in-house) and others that you choose to outsource. Or you may choose to outsource everything and focus your attention on your business and your skillset.
Whatever you decide My Sassy Business is a local business here to help you. To discuss your marketing mission list and to plan what will work for your business, contact Kelly @ My Sassy Business today.
Our mission is to optimise small businesses for success.
