Cost-effective marketing for your micro business

I have been self-employed for more than 25 years so I have spent a substantial amount of time marketing.

From doing my own marketing to doing it for others to teaching people how to market their business. In that time you get to know what works and what is essential for small business. You also get to evolve your knowledge and work with all the new opportunities we now have. 

If you are a micro-business or small business owner you too need to know the various ways that you can market your business. From here you can choose to do some or all of the marketing yourself or to outsource some or all of the marketing.

Even if you outsource there will always be things you need to promote yourself for your small or micro business, it is just part of the self-employed deal.

2020 sure has thrown a spanner in the works for many businesses however marketing remains necessary and potentially even more so.

Cost-effective marketing for your micro or small business

A pitch – Have up to a 30-second pitch to tell people what problems you solve.

Community – People you already know can be a great advocate for your business

Collaboration – Other businesses that you can work with utilising cross-promotion. You send clients to them and they send clients to you. You can also white-label your services and collaborate or drop ship your products.

Networking – Networking events online or offline are a great way to get to know other business owners and can often lead to collaboration.

Speaking – Are you able to offer your knowledge online or offline.

Referrals – Giving and getting referrals is a great way to grow your business. Give without expectation and it will come back to you.

Relationships – Building relationships with your clients, customers, others who are also in business.

Stay in touch – Newsletter, coupons and more make sure that you stay top of mind with your clients and potential clients.

Free consultations – Depending on your business type, offering a free consultation can help people decide if they would like to do business with you.

Essential tools

Website – A professional modern website is essential to every business. It is your storefront and the place people go to check out your business. Within your website, you want relevant information and calls to action for your visitors.Google My Business - My Sassy Business

Content – All the content you produce works to illustrate that you are an expert in your field. From your website content to blogs it all helps your business to get found online.

Social Media – It goes without saying that social media is an essential tool for all business. Choose the social media sites that your ideal clients are using and ensure that your business is a consistent and regular post supplier.

E-Marketing – Delivering content via email is one of the best ways to stay in front of your existing and potential clients.

SEOSearch Engine Optimisation of your website is the long term solution to your business being found when people are searching for what you have on offer. 

Paid Advertising – Yes, including paid campaigns into your strategy is also essential.

Google My Business – Using this free tool from Google helps your business to appear as a local authority. You are verified and able to receive reviews to your GMB listing. Plus you can upstate it just like any of the other social media providers.

Ideal clients

Knowing who is likely to or going to buy what you are offering is an essential part of marketing your micro or small business. The more specific you are in knowing who this is, the easier it is to market your business. Knowing your ideal clients always you to create content that talks directly to them.

How are you going to market your business in this ever-changing environment?

Do you need help with any or all of the topics mentioned above? Contact My Sassy Business. 

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