11 myths uncovered about Content Marketing
Marketing, in general, is driven by content so ignoring content marketing, as a strategy is dangerous.
Myth 1 – Content Marketing is blogging
A strong and regularly written blog does provide a backbone to your content marketing strategy, but it is only one type.
Types of Content Marketing – to name a few
- Blogs
- E-Newsletters
- Case Studies
- Videos
- Guest Posting
- Social Media
- Business Cards
- Websites
- Signage
- Articles on your website
- In-person events
- White Papers
- Online presentations
- Webinars
- Research Reports
- Landing pages
- Infographics
- Questionnaire’s
- Mobiles Apps
- Mobile content
- EBooks
- Brochures
- Printed Books
- Podcasts
- Annual reports
Myth 2 – It has to go viral to work
This just isn’t true; your content has to go in front of your ideal clients. If your content goes to 10,000 and you get no business, it is a waste. But, if it goes to 50 of your ideal customers and ten buy – It is a success.
Myth 3 – People only look at pictures
Yes, we all look at the pictures, but we also read subject headings and titles of topics. Make sure that yours is attractive and good quality; people will read it. Nobody wants to waste their time reading garbage that is not informative or authentic to a business or product.
Myth 4 – Content Marketing is expensive
This just does not have to be the case. You can do content marketing yourself or in-house. After all who knows what you do better than you?
Myth 5 – Content Marketing is free
You can choose to outsource, and that will cost money. Doing content marketing even in-house costs time so make sure you spend your time wisely.
Myth 6 – Content Marketing can be done for a fiver
Yes anyone can write and yes you can outsource to the lowest bidder. In the end, though it may just cost you money as you end up with someone else’s content rehashed to your own.
Myth 7 – Content Marketing won’t work for me
Regardless of the type of business, you have content marketing will work if it is done well. Speak about your brand, case studies, share infographics, FAQ, industry insights, etc.
Myth 8 – My clients aren’t into content marketing
I am not talking about a slimy sales pitch here, and no consumer is going to read or fall into believing that type of nonsense. What you need is to provide content that helps with interaction and relationships with your clients/customers. If your brand is authentic and truthful people will be more willing to buy.
Myth 9 – I can’t record the traffic
When content marketing is based around your business goals, you can easily track what is happening. Social media give you analytics, new subscribers to your blog, Google Analytics, ask your new clients, etc. Make sure that your goals are being achieved or modify what you are doing so that your goals are getting checked off. Views or visitors must convert to sales or new business.
Myth 10 – Too much competition
Make sure that when you think about competitors for clients, that you look at similar businesses. Don’t compare yourself to McDonald’s for example. There is enough business for everyone, if your content shines above, customers will choose you.
Myth 11 – It’s on my website, and that’s it
Ideally, you want your content to be shared. You want to share it yourself but also for others to share it too. Great content will be shared!
Now it is up to you – Are you going to use content marketing?
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