What is digital marketing for micro business
If you are in business you need to have a plan for your digital marketing. You may have a clearly defined digital marketing strategy or you may be reading this and thinking what is digital marketing!
Unfortunately the later is often true for many micro and small business owners. If you are not using digital marketing currently you are missing out on valuable leads and revenue. Digital marketing strategies drive a higher return on investment (ROI) than traditional marketing.
What is digital marketing
These are your typical digital marketing components. They can be used alone or combined to form a powerful recipe for success.
- Search Engine Optimisation (SEO)
- Pay per click (PPC)
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing
- Web design
Search Engine Optimisation (SEO)
This is used to help get your website to rank well in the Google organic search results. Naturally, you want your business to appear when someone searches for what you have on offer. When your website ranks well you gain more qualified leads and ultimately your business grows.
SEO is a long term strategy, you should not expect overnight results. It also requires regular upkeep to maintain your position in the search results. This makes SEO a worthwhile long-term investment for your business.
Social Media Marketing (SMM)
With more than 2.3 billion people using social media, it is a component that you simply cannot ignore. SMM allows you to share and engage with your ideal clients and establish a trusting relationship between business and client.
There are two components of social media marketing – organic and paid SMM. Ideally, you should be doing both under your digital marketing strategy.
- Organic – These are the posts that you can create yourself on a daily basis or you can outsource to a professional.
- Paid – These ads are created to appear on social media in your targeted audience’s newsfeed alongside the organic ads. You can target very specifically who sees these ads and ensure that you get in front of your ideal clients.
Pay per click (PPC)
With PPC you only pay when people click on your ads. It can work in conjunction with any other digital marketing you are doing to grow your online presence. It allows you to target your potential clients based on their demographics and you can target your competitors’ customers.
The paid ads show at the top of the search results and are marked as ads. With consumers being very savvy, they know that you have paid for that position. It is therefore essential that you are also appearing in the organic results with great SEO.
Email Marketing is a highly successful way of staying in contact with your clients and subscribers. It allows you to follow up and send information about products and services. You can share exclusive offers and so much more. Plus it allows you to remain top of mind as you are in peoples inbox on a regular basis.
This component crosses over all these areas and allows you to target key terms that are related to your business and your clients’ questions. Answering your ideal clients’ questions helps to increase your ranking in Googles search results.
Your content should always be easy to read and easy to understand. It should include calls to action that send your readers to the next step. In creating your content you are working towards sending people forward to doing business with your business.
It goes without saying that every business needs a professional website. Every time you are marketing your business online or offline you will drive them to your website. So, you want your website to leave a lasting and positive impression on potential customers.
- Modern – every 2 years you should be upgrading your design
- Mobile responsive
- Secure with SSL
- Easy to navigate
- Great content and high-quality images
- Call to action and ease of finding your contact details
There are many free and paid online directories that can help with online exposure for your business. Google My Business is one that is essential, and it is a great place for people to leave testimonials about your business online.
The use of these components can make a large difference to the exposure that your business has online. Don’t leave getting found by your ideal clients to chance, get in front of them with digital marketing.
At My Sassy Business, we can offer you digital marketing solutions that will suit both your needs and your budget.
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