SEO trends to pay attention to
In order to ensure that your website continues to be found by your ideal clients in the search results, you need SEO!
SEO = Search Engine Optimisation. It is the optimisation of your website so that it is found by your ideal clients.
If you are still unsure about SEO and why you need to ensure your website is optimised read on and see what new SEO trends you should pay attention to.
People are searching with their voice
Do you search for anything with your voice? Via your smartphone or via your Google Home, Alexa etc.
Voice search is not new technology but it is increasing more and more in popularity. There are children in their homes using this technology like it is another member of their family. Smart speakers are changing how we search for things and it is the top websites who are going to be in the search results provided via your smartphone or smart speaker.
Your website needs to have content with a natural language that asks and answers questions which are relevant to your ideal clients. Your content needs to be written in a way that primary students could easily read and understand. How easy is your content to understand as this can really make a difference to your search results?
Content must be targeted
Prospective buyers read content to help with their buying decisions. During the journey to buying a product or service people usually do research and blogs are an excellent way to share strategic content. This type of strategic content is perfect for many different types of businesses – Are you producing strategic content?
Along with this strategic content you need to be writing for long-tail keyword searches. People ask Google a question and rarely just type in one or two words.
Conversational phrases or questions make up 70% of all searches typed or spoken.
Googles best content practice
With 94% of all online searches made via a Google-owned platform, we all need to follow Google’s best practice when it comes to content.
The best results in Google all follow this guideline – Expertise, Authoritativeness, and Trustworthiness. This is how Google reviews a website’s content and decides how to rank them.
Publishing new and valuable content to your website on a regular and consistent basis helps to maintain your visibility on Google. Don’t forget your existing pages either, reviewing and updating all your older pages also helps to ensure that your presence is relevant and not outdated.
Images and Interaction
- Stock images generally provide little value to the reader so use them sparingly.
- Consider adding value with your images by ensuring they are original or they provide value.
- Infographics can be a great way to add value and create a simple explainer of your content.
- Content to interact with like calculators, quizzes or event just links to other products and articles can keep your visitors on your website for longer and build their confidence to use your products or services.
SEO works in both the front end and the back end of your website to grow your online presence. It is the reason your business will or won’t be found in the search results. It is therefore vital that you make sure you are thinking of your website as a tool to grow your business and inform your potential clients, it is not just a set and forget item.
If you need help with SEO for your website, contact My Sassy Business.
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