Digital marketing strategies for B2B
Are you a small business that is selling business 2 business?
Do you need to review how you are marketing your business beyond just opening the front door and hoping the phone rings?
How many of the following strategies do you have in place to grow your B2B business?
- Website – A modern responsive optimised website
- SEO – Search Engine Optimisation
- SEM – Pay Per Click Advertising
- SMM – Social Media organic posts and paid ads
- Email Marketing – Direct to your database
- Content Marketing – Blogs, white papers and more
Your website
The number one item that you need to have in place is an awesome website. It has to be awesome because it is the place that people will land before they do business with you. This is the place where many of your visitors will decide to do business with you or to go elsewhere.
Your website needs to have a design that is optimised, mobile responsive, SSL secure and provides a modern look that answers your visitors’ expectations.
- A mobile responsive website
- SSL secure website
- A modern design that loads quickly
- Visually branded to match your business
- Plenty of white space
- Ease of navigation both in the menu and throughout
- Easy for you to add and change info if you need to
- And plenty more
It is vital that your website works to convert visitors into customers.
SEO – Search Engine Optimisation
Search Engine Optimisation (SEO) remains one of the best ways to ensure that your business is found in the search results of Google. It is a long term solution to being found in the organic search results when someone asks a question of Google.
There is a lot you can do yourself to improve the search results of your website by adding new content and regularly sharing it to your social media profiles. Beyond this, it is wise to outsource your SEO to a professional to ensure you are doing everything you can to have your business appear when people are searching for what you offer.
SEM – Pay Per Click Advertising
Google ads are the way that you can ensure your business is at the top of the search results.
They are the paid ads that appear at the top and bottom of the search results and are marked to show they are an ad. It is another area of digital marketing that is wise to outsource to ensure that you are getting the best results for your money.
You have control over:
- Key terms that relate to your business offering
- Locations where your clients and potential clients are
- The daily budget you would like to spend advertising
Are you doing Google Ads yourself or are you outsourcing to maximise your results?
SMM – Social Media organic posts and paid ads
Social media needs to be a part of your online digital marketing strategy as a B2B business owner.
Linkedin, Facebook and Instagram are all great places for various types of businesses to share what they can offer. It is about showing off how you solve problems for other businesses and driving traffic to your website.
All social platforms offer both free and paid options and both should be a part of your strategy.
You can share:
- Video
- Images
- Infographics
- Blogs
Adding a paid strategy into the mix allows you to reach more people who fit your ideal client persona, remember that all businesses are run by people.
Email Marketing
Email marketing remains as relevant as ever for all types of business and B2B is no exception. It is one of the best ways to stay in front of your database and remind them of how you can benefit them. Not to mention also to advise them of any new opportunities that will benefit them.
While you may have a list of people who have done business with you, how will you grow this list to also include potential clients?
- A simple subscription option on your website
- Create a downloadable white paper
- Create a downloadable ebook
Content Marketing
Content marketing is everywhere and if you are not working on it, then you are missing out.
- The pages of your website
- Your social media posts
- Any paperwork you share
- Newsletters and emails
- Videos
- Blogs and more
Content marketing ties in perfectly with everything we have mentioned above.
My Sassy Business is here to provide your digital marketing solutions for B2B
Do you need help with your digital marketing? With over 25 years of experience in the small business world, My Sassy Business is here to help. We work with you to achieve your goals in your small business.
Contact Kelly @ My Sassy Business for an obligation free discussion about providing you with digital marketing solutions.
