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Articles

Topics include small business, SEO, content marketing and social media for Australian business.

Maximising local SEO for small businesses

Maximising local SEO for small businesses

Local SEO is crucial to small businesses' search engine optimisation (SEO). With most consumers searching for local businesses online, having a solid online presence is essential for driving foot traffic and increasing sales. Let's explore how small businesses can...

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15 advantages of social media marketing 

15 advantages of social media marketing 

If you are still unsure about using social media for your small business, you are missing out on a valuable marketing tool. There are more than 15 advantages of social media marketing, but here are some for you to consider. Social media MUST be part of your...

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Customer experience vs. customer service

Customer experience vs. customer service

As a small business owner, you should always work to provide your customers with a great experience. As part of this incredible experience, you must include excellent customer service.  Purchasing decisions are no longer based on traditional factors like price...

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Are you planning an event in 2023

Are you planning an event in 2023

From small businesses to big businesses, many will be running events in 2023. This may be a one-off event or an event series like a workshop; either way, you may need to produce a marketing plan.  Marketing for an event is not something to be taken lightly unless...

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How to write a blog

How to write a blog

Are you writing regular blogs/articles for your business?  Do you want to improve these blogs and help optimise your website in the search results?  Are you planning to start writing to improve your business's ability to be found online? Do you know what your...

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Bidding on your brand

Bidding on your brand

If you are running Google Ads - are you bidding on your brand?  This is an important question because if you are not, chances are that your competitors are! You must protect your brand, and Google ads are just one tool that allows you to protect your brand.  You...

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