Articles
Topics include small business, SEO, content marketing and social media for Australian business.
Is your website home page optimised?
Your home page or website's main page will generally receive the most traffic. When you look at your Google Analytics, you will typically see that it gets the most hits compared to the other pages of your website. So, is your website home page optimised? Your...
What days should you post on social media
What days should you post on social media – As Social Media continues to grow we are all wondering what the magical time is for us to post. It is this magical time that will maximise engagement, boost reach and hopefully increase our conversions.
How much should you invest in SEO
SEO - Search Engine Optimisation. It refers to techniques that help your website rank higher on search engine results pages (SERPs) within the organic results. SERP - Search Engine Results Page. Refers to both the paid ads (Google Ads) and the organic results in...
How referrers can help you predict the future
How many people refer business to you? Referrers defined – To direct to a source for help or information. For small businesses to have a consistent rate of ongoing success, they need to have a vast community of supporters. What is a community of supporters? Regular...
Newsletters – dust off and refresh your strategy today
When it comes to marketing, newsletters remain a valuable tool for all businesses. It remains one of the most effective ways to communicate with your existing clients, prospects and old clients. Whether you are a retail, wholesale, trade, B2B or B2C, email marketing...
How to optimise your landing pages
When running an ad for your business, you want to send people to a landing page that makes them take action. In nature - A flower ensures that it can attract pollinators by using scented or visual cues. What cues do people get after they click on your ad? Is it going...
Outreach is essential on Social Media
How long have you been using social media for your small business? How many changes have you seen over the years? Chronological feedGreat reach to no reachGreat engagement to no engagementPost 3 times each day to post dailyPaid advertising is not needed, now to paid...
Marketing during a downturn
There is plenty of commentary in the media and the use of words that can make us all shiver a little like economic uncertainty, recession, downturn and more. Consciously and unconsciously, we change what we do, personally and in business, with our money. One of the...
Does using hashtags impact your reach? Positively or negatively!
HASHTAGS - Essential when using social media, they impact your content's performance. It is wise to use hashtags specific to your products and services! A hashtag - Hashtags are words and numbers following the # symbol that categorise and track content on social...
Do you need more inbound leads
How to get more Inbound Leads – Marketing is never an easy task; there is no one size fits all approach. A smart digital marketer creates a different approach for each and every client they have.
Is it content marketing or copywriting?
It is essential to understand that all writing is not equal, and both content writing and content writing call for a different set of skills. While they may sound similar, they are two very different strategies for your business. So how do you know if it is content...
Are you using customer-focused marketing?
It seems odd that consumers tend to trust influencers, friends, and celebrities more than a business itself. Influencer marketing continues to be a popular choice for many brands to get in front of the influencer's loyal followers. Friends and family tend to offer us...
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