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Topics include small business, SEO, content marketing and social media for Australian business.

How to write a blog

How to write a blog

Are you writing regular blogs/articles for your business?  Do you want to improve these blogs and help optimise your website in the search results?  Are you planning to start writing to improve your business's ability to be found online? Do you know what your...

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Bidding on your brand

Bidding on your brand

If you are running Google Ads - are you bidding on your brand?  This is an important question because if you are not, chances are that your competitors are! You must protect your brand, and Google ads are just one tool that allows you to protect your brand.  You...

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Have you moved beyond the traditional marketing funnel? 

Have you moved beyond the traditional marketing funnel? 

A traditional marketing funnel visualises the path a potential customer takes when they can potentially do business with you. It runs from awareness through to action, and the customer hopefully becomes a future raving fan.  Awareness - Engagement - Discovery - Action...

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10 Reasons why your website is hurting you

10 Reasons why your website is hurting you

Did you know that the average life of a website is only two years? This means that you need to constantly review your website and ensure that it is the best representation of your business. For example: if your website is older than two years, it may cost you new...

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Do you have an optimised strategy for Instagram? 

Do you have an optimised strategy for Instagram? 

Reach is not great on social media and seems to worsen weekly. However, you can always make improvements.  Beyond just having organic posts, you should also be running paid ads from time to time or consistently, depending on your business. Is it time you brushed up on...

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Should I outsource my Google Ads management

Should I outsource my Google Ads management

Should I outsource my Google Ads management – There is no one size fits all approach, you need to do what works for your business. Read through some of the tips in this blog and decide is outsourcing Google Ads will help to get you the results you are looking for.

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Is your website home page optimised?

Is your website home page optimised?

Your home page or website's main page will generally receive the most traffic. When you look at your Google Analytics, you will typically see that it gets the most hits compared to the other pages of your website. So, is your website home page optimised? Your...

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What days should you post on social media

What days should you post on social media

What days should you post on social media – As Social Media continues to grow we are all wondering what the magical time is for us to post. It is this magical time that will maximise engagement, boost reach and hopefully increase our conversions.

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How much should you invest in SEO

How much should you invest in SEO

SEO - Search Engine Optimisation. It refers to techniques that help your website rank higher on search engine results pages (SERPs) within the organic results. SERP - Search Engine Results Page. Refers to both the paid ads (Google Ads) and the organic results in...

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How referrers can help you predict the future

How referrers can help you predict the future

How many people refer business to you? Referrers defined – To direct to a source for help or information. For small businesses to have a consistent rate of ongoing success, they need to have a vast community of supporters. What is a community of supporters? Regular...

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